70. Marketing and How to Do It
Summary
In this episode of the DoloCast, Spencer Dupre and Zach discuss their experiences with marketing strategies in the chiropractic field, focusing on the transition to using Patch, a marketing company that utilizes HubSpot. They explore the importance of community engagement, the differences between the flywheel and funnel marketing approaches, and the foundational elements necessary for effective marketing. The conversation emphasizes authenticity in messaging and actionable steps for practitioners to build their practices effectively. Welcome to the What Now? Podcast! Join Dr. Zach Thompson and Dr. Spencer Dupre on their pathway to building a practice from the ground up. There are so many shows of “how to” or “this is what you should do,” but not very many describing what it is like week to week as it is happening. We hope that you enjoy this audio journal-esq documentation of our journey where we share wins, losses, lessons, and insights from our experiences. Follow us on the socials! Dr. Zach Thompson (@dr_zachthompson) | (@withinchiropractic) Dr. Spencer Dupre (@spencerdupre.dc) | (@empowerchirotx)https://stephaniewigner.com/wealthypractitioneraccelerator
In this episode of the DoloCast, Spencer Dupre and Zach discuss their experiences with marketing strategies in the chiropractic field, focusing on the transition to using Patch, a marketing company that utilizes HubSpot. They explore the importance of community engagement, the differences between the flywheel and funnel marketing approaches, and the foundational elements necessary for effective marketing. The conversation emphasizes authenticity in messaging and actionable steps for practitioners to build their practices effectively.
Welcome to the What Now? Podcast! Join Dr. Zach Thompson and Dr. Spencer Dupre on their pathway to building a practice from the ground up. There are so many shows of “how to” or “this is what you should do,” but not very many describing what it is like week to week as it is happening. We hope that you enjoy this audio journal-esq documentation of our journey where we share wins, losses, lessons, and insights from our experiences. Follow us on the socials! Dr. Zach Thompson (@dr_zachthompson) | (@withinchiropractic) Dr. Spencer Dupre (@spencerdupre.dc) | (@empowerchirotx)