79.Our Biggest Lessons of 2024
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Summary
In this episode of the What Now Podcast, Spencer and Zach reflect on the past year on a DOLOCAST and discuss their plans for the upcoming year. They explore various strategies for improving their chiropractic practice, including marketing approaches, pricing strategies, and the importance of customer retention. The conversation emphasizes the significance of honesty in leadership and the value of building relationships with clients through newsletters. As they look ahead to 2025, they express excitement for new opportunities and the potential for growth in their practices and personal lives.
Chapters
00:00 Introduction and Year-End Reflections
05:39 Subtraction as a Strategy for Success
11:08 Marketing Approaches: Facebook Ads vs. Organic Growth
16:53 The Importance of Value in Communication
23:18 Creating Value Through Premium Pricing
29:27 The Importance of Honest Communication
In this episode of the What Now Podcast, Spencer and Zach reflect on the past year on a DOLOCAST and discuss their plans for the upcoming year. They explore various strategies for improving their chiropractic practice, including marketing approaches, pricing strategies, and the importance of customer retention. The conversation emphasizes the significance of honesty in leadership and the value of building relationships with clients through newsletters. As they look ahead to 2025, they express excitement for new opportunities and the potential for growth in their practices and personal lives.
Chapters
00:00 Introduction and Year-End Reflections
05:39 Subtraction as a Strategy for Success
11:08 Marketing Approaches: Facebook Ads vs. Organic Growth
16:53 The Importance of Value in Communication
23:18 Creating Value Through Premium Pricing
29:27 The Importance of Honest Communication