
82. What you should be focusing on in 2025
Spencer Dupre (00:00.812)
Yo, yo, yo everybody. What is up? Welcome back to another episode of the what now podcast on YouTube and Spotify, Apple podcast, all the places that you listen to podcasts. We should be there. If we're not, let us know so we can put the podcast there. thanks everybody for listening to the show recently. Appreciate you guys. Zach, what's up, man? How are you?
ZT (00:23.195)
Good man, good man. Got a great workout in this morning. Excited to dive into today's topic.
Spencer Dupre (00:28.13)
Yeah, so tell everybody kind of what we were talking about just recently. Bring everybody kind of up to speed of what we just going over.
ZT (00:36.313)
Mm-hmm. Mm-hmm. So I think we both have recognized a theme in probably both internal and external conversations that we've had with our friends. But we were talking about how a lot of our personal development currently is around self-worth and where we deem our worthiness from. And so before we started talking about it, we decided to click record. So I'll kick it back over to you, Spencer. What has been...
I mean, first to start, like what made you become aware that you need to work on your self-worth?
Spencer Dupre (01:14.662)
dude, I mean, the biggest thing is like, in this past year, like after all the things that we've been through and the growth of the office and stuff, I still like, didn't feel like any sort of like sense of accomplishment. actually felt worse as I was like building the business and as I was doing better. And, if you guys follow me on Instagram, it's like one of my last posts, talking about like, you know, we're not meant to struggle like our.
And that's kind of like what I've been listening to is like, you know, I don't really, I always felt like, uh, because of the things that happened in my childhood and the way that I kind of grew up, it's not that I grew up bad, but I feel like I had to go through a lot of things like emotionally. And, I always felt like, you know, to have success, I had to struggle. You had to like, you know, earn your stripes. You had to grind and there is an element to that. Like, I think you have to learn the lessons, um, that it takes for you to get to your level of success. But, um,
You know, you don't have to wear the scars of your past as a badge of honor. And that's kind of, what I've been learning in terms of like my self-worth, you know, like I do, I deserve to have a great house. I deserve to have a good marriage. I deserve to have a practice that fuels the life that I love. know, I, Kate and I have been traveling a lot to see Steph and go to her events and it always makes me feel bad or it used to make me feel bad historically. It made me feel bad because I.
I that I shouldn't be traveling this much at two years in. I shouldn't have the level of success that I should have. It should be more of a struggle. It's kind of where I'm at. Just telling myself I deserve it every day.
ZT (02:45.489)
Right.
ZT (02:56.273)
And where do you feel like you, like, I mean, how much work have you done to uncover where that's coming from?
Spencer Dupre (03:03.288)
Dude, all comes from the lies that we tell ourselves and the lies that we tell ourselves all come from this positioning of the enemy, dude. The enemy tries to position you into a place where you can't see your blessings. The whole thing that keeps you away from fulfilling God's purpose is to think that you're fulfilling a different purpose than what you've been for. And I feel like God has a calling on my life to...
be a voice and to support people in fulfilling their dreams and to be a mentor. And a lot of times I don't feel worthy of that. so I've been listening to lot of Taylor Welch's work. I've been re-listening to Father by God, which is how to uncover where the self-worth issues come from, in which stage of your life, and how to recover those. And then I've been listening to this book by Dale Mast.
M-A-S-T, Dale Mast. And it's called, David perceived he was king. And so basically in the Bible story, David becomes one of the greatest kings of Israel. And the way he does that is because God told him, really God told Samuel that David was going to be the next king. And David goes through all of these things in his life, all these trials, all these lessons that he learns. And then one day he just perceives that he was king of Israel. And so he stands up to fight Goliath.
A lot of people know the David and Goliath story, but not everybody knows the origin of that. So this is kind of going over where David's origin story and how it's similar to ours and how God prepares our hearts for our David moment to fight Goliath and how that kind of is relevant.
ZT (04:46.822)
Mm-hmm.
ZT (04:51.087)
And what have you, what have you unpacked since going, going through that, like for you.
Spencer Dupre (04:55.31)
I was talking about this at Steph's last event at dinner, but this is the biggest thing, dude. I heard this from Taylor's podcast called The Deep End. He's talking about this. Then I went back and I read this chapter.
It says,
For it is he who gives you the ability to produce wealth, so confirms his covenant, which he swore to your ancestors as it is today. And if you ever forget the Lord your God and follow other gods and worship them and bow down to them, I will testify against you today that you will surely be destroyed, like the nations the Lord destroyed before you, so he will not be destroyed, so that you will be destroyed for not obeying the Lord your God." So basically it's just saying, dude, God has provided everything in your life from your past, your present, and he's gonna provide for your future.
And the thing is that when we become self-reliant on us, when we think that it's all about us, it's all our doing, we're actually getting in the way of our purpose. so just knowing that, dude, it's not really up to me. It's up to me to not be in my own way. And whenever I feel like I'm not worthy of success, when I feel like I'm not worthy to deliver really solid adjustments and make impacts on families, I actually get in the way of the things that are set before me.
ZT (06:26.095)
Peace.
Spencer Dupre (06:40.307)
Basically, I'm the thorn in my own side. So you just got to get out your own way
ZT (06:44.325)
Yep. I think that's where a lot of my work has been more in journaling. But it's uncovering, like, how am I continuing to get in my own way? Which is funny that we both kind of have come to the same conclusion without with doing two different things. And I know for for me, similarly, like I think a lot of my self-worth that I come back to one is success. And so I will.
Like one thing I've uncovered and I'm curious if you fall into the same pattern is when we have a record month or a record week or even like a record day in any category, not just like collections wise, but I often will catch myself in a state of fear or like lack because I'm like, well, it might be a really long time until we ever get back to that number or it's going to take a lot more work to continue to do that rather than.
appreciate it, know that I'm worthy of that, and then expect it to happen again, say the next day or the next week or the next month. Rather than looking at it almost as like a kind of like happenstance that we just got lucky kind of thing. So I don't know if your your self worth has has led you down that route at all. But I know for a lot of what I've done, even to a point of like losing weight, when I get down to a certain weight, I'm like, Oh, well, I'm not not worthy of that because of
my eating patterns in the past or something along those lines.
Spencer Dupre (08:15.682)
Why do you feel that way? Why do you feel like it's not for you?
ZT (08:19.665)
I think in large part, I'm too caught up on what I've done in the past. and like who I was five, 10 years ago, and I continue to, catch myself coming back to that. So it's been a lot of, a lot of time in prayer and in talking with God about like, Hey, like you have broken me, from those chains that kept me in sin for so long. now it's time to move past that and onto.
the better things you've called me to rather than continuing to dwell on things that happened five, 10 years ago.
Spencer Dupre (08:55.438)
Like you feel like five, 10 years ago, like you're at such a level of success that like you now can't attain it, or do you feel like you were like not a good person a couple of years ago? And so like not people who are not good people don't deserve to have good things in their life.
ZT (09:01.049)
No, no, no, like five, five, five, 10 years ago, not a good person.
ZT (09:09.489)
I have a story in my head that the things I had done five, 10 years ago do not allow me to be worthy of success today or to make an impact on people today.
Spencer Dupre (09:20.674)
Mm-mm.
So what's the story that you're gonna tell yourself now to get rid of that?
ZT (09:28.465)
A big piece is that I already am worthy. And again, continuing that conversation with God. It's not necessarily like a story in my head that I'm trying to recreate, but more so a constant line of communication to God. If I catch myself in those habit patterns of giving Him gratitude, giving Him praise, rather than trying to pray myself out of a valley that I'm not even in, trying to praise Him on a mountaintop that I'm
early MR.
Spencer Dupre (09:59.094)
Yeah, I mean, think that like Steph always talks about like, you know, stacking evidence against your negative beliefs. So it's just like, you know, I mean, dude, if you're saying like, yeah, I'm not worthy, but like, how many times have you had a record month, record week, record day record, whatever, right? Lowest weight you've been most weight you've lifted fastest mile you've run farthest distance you've run most time you've taken off most time that you've worked all of those things like, you know, you have all these kind of episodes like where you can stack evidence against that. Say, dude, you are worthy because they've happened.
ZT (10:03.579)
Mm-hmm.
ZT (10:19.483)
This is.
ZT (10:27.055)
Yep. And that's something I've started to do as well as keeping a, not necessarily like an evidence journal in, in a sense, it'll become an evidence journal. but in my nightly journal prompting, shout out Claude, who's helped me work through a lot of this. but I'll actually have like a daily win category. So I write like one professional daily win, what that, what that means for me and then what that, allows me to do from there. So it's kind of like a.
Spencer Dupre (10:39.672)
You
ZT (10:55.001)
three-step process, but it's been, it's been great. I'm only six days in, but it's been really, really valuable in those six days.
Spencer Dupre (11:02.254)
That's good. That's good. What do you feel like is your biggest win so far?
ZT (11:06.373)
So the biggest win so far was, there's two that come to mind first. The first one is the former mayor of our town, Stardecare. And I think I talked about that a little bit last week. But that was something I was really nervous on because he has so much pride in the city of him coming into a small business in the city and just thinking we were a fraud or something like that. But we're obviously not. And I don't know why that was a thought even in my head.
Spencer Dupre (11:18.968)
Nice.
ZT (11:35.121)
and then two was a long-term patient who has become almost a mentor in a sense, invited me to one of his men's, groups, sometime this year. So excited about that. That felt really good. Yeah.
Spencer Dupre (11:48.088)
Nice, that's good. That's good. Yeah, I I think for me, I don't think it's necessarily the thing that I'm not worthy for it or like that I don't deserve to have good things happen a lot of times. Maybe I guess so, but for me, dude, it's always basically like, I feel like I haven't worked hard enough. Like that's pretty much my thing, dude. Every time we have a record month, it's like, that was too easy. Every time like we ever, see like...
ZT (12:05.499)
Yeah.
Spencer Dupre (12:14.262)
You know, that's really the biggest thing, dude, is I feel like I'm not working hard enough. but you know, that verse in Deuteronomy eight, it just always just talks about like, it's not about how hard you work. It's about how much you can receive and,
ZT (12:23.578)
Mm-hmm.
I think that's something you really opened my eyes to at Steph's pop-up was like how big of a abundance bucket are you opening up to receive to? Right. And I think that's something I've really been thinking on is like, is my bucket super low? and, how can I, I guess not low, low would not be correct in terms of buckets, but, super small. And so, how can I go about creating a bigger bucket? And I truly haven't like,
Spencer Dupre (12:47.662)
small.
ZT (12:55.185)
uncovered that yet, so I don't necessarily have an answer to that question. But I think that's a really great point you made at the pop-up.
Spencer Dupre (13:00.92)
Yeah, mean, I think the biggest revelation for me like around like success and stuff is that success abundance in whatever you want to call it. It's not about how much you can gather. It's about how much you can allow and whatever God has anointed on your life is going to be dependent on how much you can allow, you know, and
By no means are Zach and I like theologists or theologians or anything like that. So like we're dudes that read the Bible that are just trying to do the right thing.
ZT (13:25.125)
Definitely not.
ZT (13:31.525)
I think to a lot of, a lot of it for me, and this will only probably resonate with a handful of people. but in regards to like the position I played in football, being an offensive lineman, like I was, and this will, this will make sense in a second, but like, I was very headstrong on going to play football in college. And I, once I came to the realization that I was not going to be six five, it immediately clicked in my head that I was going to be a lot.
Spencer Dupre (13:43.842)
Ha ha.
ZT (14:00.251)
harder for me to get college coaches and to get that recruitment because of my size. So I had to work really, really hard. And I think that created a pattern in my head that to get what I want, I have to work really, really hard. And then because of what happened, like I ended up going D3, like didn't get a scholarship. I think it created another pattern in my head that even if I do work really, really hard, it's not going to equate.
to the level of success that I am looking for. So really unpacking that as well in terms of worth has been huge.
Spencer Dupre (14:36.728)
Yeah, but I think, I mean, I think that's just a theme though. Like, I mean, the level of success that you achieve is not proportional to your amount of effort. It's a amount, it's proportional to your amount of intention. And, you know, I mean, I, the thing that I said at Steph's, you know, basically is the way that I've looked at it is that, success is like sand and the harder that you try to squeeze onto it, the more you actually let slip away from your hand. Like if you've ever been a kid on the beach or if you ever gone to the beach and try to build a sand castle.
ZT (14:44.689)
Mm-hmm.
Spencer Dupre (15:06.082)
and you're trying to build this thing, if you try to grab the sand with your hand, you have to, if you squeeze it really tight, it all slips away from you. Or it's like water, right? I mean, success, money, whatever you want to talk about, it's all energy. And it's about how much you can gather, not how much you can retain. And the way you do that is by becoming a larger vessel for that, by raising your own vibration, by increasing your mindset, by...
developing your skills, by increasing your knowledge and your wisdom, not by hoarding your money, not by just shoving as many patients in your doors as you can, not by keeping your overhead as low as possible so nobody can take your money or those kind of things. You're actually just pushing it all the way because you're saying, don't have enough, so I'm already got to hold it. The best way to build a sandcastle is with a bucket because the bucket is a bigger container.
ZT (15:44.049)
Thank
Spencer Dupre (16:02.636)
than what you have in your hands. I mean, yeah, it's kind of way I see it. so I think there's a good way to kind of transition talking about what our level of intention is versus our level of effort. And that doesn't mean that you don't have to try hard. doesn't mean that doesn't take effort. doesn't mean it's going to be easy, right? Because to do little and be OK with that is really hard.
ZT (16:24.849)
Mm-hmm.
Spencer Dupre (16:32.493)
And to only do the things that are the most leverage. So kind like you had brought up, know, like what are the things that million dollar Zach is doing that are that is not doing, you know, what's the what's the 80 % that you can focus on? What's the 20 % you can remove? So talk a little bit about that.
ZT (16:52.53)
I think a large one, um, and it actually just happened this morning, but, uh, the 20 % that I know I need to focus a lot more on is in training and leading my team properly. Um, so for a long time, you know, we've talked about lunch and learns quite a bit, I think on the podcast. Um, but for a long time, I was the one making those phone calls. And the last thing I ever wanted to do after a long day of, um, seeing patients or.
meetings and everything during my lunch break was to call five to 10 local businesses. So because I have staff that are fully capable of that, hopped on Loom, recorded a 10 minute video training and sent that out. And now the expectation is for them to do this. So really starting to create those, those SOPs and equipping team and leading them to be successful. So that's, that's one of the main, main reasons or main ways. What about you?
Spencer Dupre (17:48.366)
So like so at a million like when you're doing a million dollars in revenue or you're making a million dollars a year or the lunch and learn still something that you'll be doing yourself
ZT (17:58.785)
at one of the clinics most likely, right? So whatever one I feel like I, cause I still very much want to, I don't foresee a time in the next 10, 20 years where I'm not still involved in some sense of patient care, because I really do love it. I think that's why I resonate a lot with someone like Austin Cohen, who still in a practice four shifts a week, but also training the lead chiropractor at each clinic.
on how to properly go and do those lunch and learns. And then if we do have the staff and they, we do have the associates that want to be empowered and go do those, great, as long as they're still seeing patients. So looking at myself more as the person that's at the community events, whether that be a lunch and learn or networking opportunity, rather, but I'm able to do that without having to close the office, right? So, yep.
Spencer Dupre (18:52.62)
Nice, I mean, I think for me, like the biggest thing that I want to do is just like, I really like operations. really like helping people figure out like, Hey, this is the best way to get to where you want to go. You know, so something be like, Hey, how should I set up my lunch and learns and stuff like that. And like talking through those things with you to say like, Hey, this is what I would do. But I'm not actually the one doing it. I like doing that. I like being the one to.
ZT (18:56.037)
more about you.
ZT (19:18.107)
Mm-hmm.
Spencer Dupre (19:21.886)
kind of like turn the wheels on the thought train and do those kinds of things. really like working on HubSpot dude, honestly, like I really, really, really like building out workflows and figuring out, how can we make everyone's life easier? How much, how much, can we automate things? And I think that's like the projector in me is just like, my whole job is just to see opportunity. and that's kind of what I really like to do, you know, so just like,
ZT (19:24.529)
Mm.
ZT (19:31.729)
Mm-hmm.
Spencer Dupre (19:47.49)
I really like consulting. like talking to people, like everybody who hits me up and is like, Hey, I'm doing this in my practice. What do think I should do? And, that really fuels me up. So, feel free to continue to reach out to us, about the things that, know, you want to talk about, about your business. Cause I really liked doing those. that's probably, dude, that's what I like doing the most. And, you know, obviously I still like to practice, you know, I would like to be in practice, you know, like one or two days in the, next coming years and stuff.
training staff and stuff, but I still like taking care of people, but I really like leading like workshops when people are like, like, what are these, you know, what, should I be looking for in the development of my baby? And like leading people to say like, Hey, these are some tips and tricks to be able to do those kinds of things. versus being the one to like deliver the actual product. I like doing those kinds of things, you know, so more of like a consultant role, kind like an advisor. I really liked doing those things.
ZT (20:38.63)
Mm.
ZT (20:45.615)
Yeah. Yeah. what about from a outside of the business? Like what are things, whether it's like daily routines or the way in which you're having fun, those kinds of things that million dollar Spencer would be doing that you're not currently doing.
Spencer Dupre (21:02.506)
I mean, I think the biggest thing is like, just like being spontaneous. Like I like saying like, like, yep, we'll do that. Or, yep, I'm, I'm, I'm down. so like, I'm really not somebody, dude, I really don't want to be like caught up in a routine. Like, you know, if I want to work out at five, I'm gonna work out at five. If I want to work out at four 30 in the afternoon, we'll work out at four 30 afternoon. Biggest thing dude is I just want to be able to,
ZT (21:08.55)
Mm-hmm.
Spencer Dupre (21:27.084)
be present for when Caitlin and I have kids. I just want to be able to be present for those kids because in a kid's practice, dude, like you see these kids like grow up like that. Like the first year of life is so fast. And I mean, so many of these babies that we saw the mom like 12 weeks pregnant, 10, eight weeks pregnant, starting care there, there we're going to their second birthday party now.
And like the kid is going from being an infant, like that infant stage is so precious. and like really the baby, like that infant stage is only really the first like four months. And that's my favorite stage. And so I just want to be there for that, dude. Like I don't want to miss that for my kids because you only get one shot. You know, you only get one opportunity for that. And so that's my biggest thing.
ZT (22:03.355)
Mm-hmm.
Spencer Dupre (22:17.902)
And right now, dude, I don't have the flexibility to kind of choose like when and where I'm at, where I'm at. It's not that I love showing up for people and I love adjusting them, but I don't want to forsake my kids, that stage of my kid's life to do that. just scaling the practice to a place where I can say like, Hey dude, I'm going to come in today. I'd be like, Hey, I can't make it today. And it doesn't matter. That's kind of like my biggest thing. So Landon and Antonio call that work optional. So my goal is to be work optional by 40.
ZT (22:37.521)
Yeah.
ZT (22:43.201)
Yeah.
Nice. I like that. I think, you know, the first time I'd heard of something similar was, uh, Bragg low wacky. Uh, I think he calls it like a fire drill where he gets a, he knows already, but like he'll be in the practice until four 30, five o'clock. And then he'll just say like, Hey, fire drill. I'm going to my kids lacrosse game. And he'll just walk out and like the team, like, it's almost like a test for his team. Does it still run smoothly without him there? Um, but really I think.
Similar to your point is for me having the ability to say yes. I feel like right now I'm in a stage of life where I have to say no to a lot of things that I don't necessarily want to say no to. and I want to in the next 10, 15 years be at that stage of, know, someone hits you up. Hey, do you want to go to this dinner or go to this lunch or go play golf on a Tuesday at three o'clock and just have that, that ability to say yes.
Spencer Dupre (23:42.446)
Or what do feel like you're saying no to?
ZT (23:45.205)
I think
those those same things like, hey, do you want to go to this lunch or go to this dinner or go play golf? Right. Like I get asked not this time of year, but come late spring, early fall, tons of golf tournaments going on. And there'll be a Monday or a Friday. And I to choose like one to go to because I don't want to close the office every time I'm in a golf tournament, even though it's something I love doing as being in that that type of community. So.
Spencer Dupre (24:17.346)
Why do you feel like you have to say, yeah, well, what do you think would be the worst, like the worst thing if you said, yes, was the worst thing that could happen?
ZT (24:20.849)
right,
ZT (24:25.979)
I mean, then we close the close the office, but like there'll be multiple within a month. Right. So there's three or four and I'll typically choose one, like every quarter to play in. So I, I just don't like to, I don't like to close the office all day on a Monday. I mean, that's one of our biggest days.
Spencer Dupre (24:39.31)
Do feel like you have to...
Spencer Dupre (24:45.036)
Yeah. Do you feel like, that shows up in like, when you have a record month or something like that? Do you feel like you, like, you feel like you have to say, you can only say yes to one thing. Like, okay, I'll say yes to record collections, but I can't have record collections and record visits at the same time. Or I can't have record.
ZT (25:04.335)
Now I mean our record month I closed the office for a Monday to go play in a golf tournament. this definitely, I guess I got to golf more on Mondays. Yeah, yeah.
Spencer Dupre (25:11.918)
So you gotta golf more on Mondays.
That's what you're saying right now. It's on record. Let the record show Zach is better when he plays golf on Mondays.
ZT (25:21.809)
I'm just better when I learned in my journaling, again, the prompts from Claude, like, when do I feel really abundant? And the first thing that came up, other than being cuddled up on the couch with my dogs and my wife, was actually on a golf course. One, I love being in nature that way. And then two, there's just something about being on the course, swinging the clubs, it just feels incredibly, incredibly great for me. So I'm like, all right, 2025, year I get back into golf.
Spencer Dupre (25:51.372)
I'm the opposite on the golf course. feel I'm a noob. I don't know how to.
ZT (25:55.173)
Well, I still feel incredibly frustrated, but like I just played golf on Friday with a few friends and it was, it was awesome. Some of most fun I've had in a long time.
Spencer Dupre (25:57.717)
Hahaha.
Spencer Dupre (26:04.748)
Nice. Golf is long for me, dude. It's a long game. Golf is long for me.
ZT (26:09.615)
Yeah. Yeah. I mean, it's like three, four hours, sometimes five, which is the hard part right now. Like I would love to go play nine holes more often, but it's tough to get a nine hole tee time. So I still think, I still think they need to come out. One of my patients was create, he talked about creating like a three, seven hole courses.
Spencer Dupre (26:15.726)
Yeah
Spencer Dupre (26:25.238)
Yeah, makes sense.
ZT (26:37.617)
because typically what you find when you golf is around that 13th, 14th hole, you're like, okay, I'm good. Then you got to push through to those like last four, like 15, 16, 17, 18. So it's like, if we have three, seven whole courses, you could play seven holes in an hour and a half. So you could do that during your lunch. You could play 14 holes on the weekend and only be out there for three hours and really enjoy it. Or if you just want to play a lot, you could play all 21 holes.
And I was like, that's genius. You need to definitely bring that, bring that up.
Spencer Dupre (27:12.78)
Yeah, that's good. Or you can do six and then you're still playing your 18.
ZT (27:17.559)
That's true. Yeah.
Spencer Dupre (27:19.202)
Yeah, you do six and then now you have 18 holes and so then you got a regulation course. My thing is just where do you find the land for 21? And then like, what would you use? See, this is what I saying, like this is what I would like to do full time, you just to kind of talk to those things. Like why not just do six and now you have 18 holes and then you can, it could still be a PGA tour or web.com tour or something like that.
ZT (27:24.177)
That's
ZT (27:30.969)
Yeah.
ZT (27:40.987)
think too, like another piece with that saying yes to potential business opportunities, whether that be real estate, Morgan and I have an idea that we would love to see come to fruition in this part of Texas. we just, one, like that we know if we put our focus there, it's going to drain from our other like mothership. so having that ability when I have an idea to actually act on it, because as a manifesting generator, I...
come up with a new idea every 30 minutes. so being able to act on those would be, would be awesome as well.
Spencer Dupre (28:20.328)
Dude, I think that's like the biggest thing, man. It's like the world is full of distractions and like the things that, you know, I mean, I feel like I say yes to like a ton of things, but I also say no to a lot of things just because I feel like Kate and I, like, we're in a good spot right now where our priorities are like really like, we're like really set on what our priorities are. And, it makes things easy, dude. Like it, I think that's why I like.
things have been easy for us is because like we've just done a really good job of prioritizing like what needs to happen and then just take an action on it. Like, and we just focus on that one thing dude until it's done. Instead of being like, I'm going to do a little bit here. I'm going to do a little bit there. I'm to do a little bit here. I'm going to do a little bit there. Like right now dude, we're just focused on like moving into a new space. And so we're like, we're just focused on that dude. We're not going to like, we were going to change to like a one day, a one day report, but
ZT (29:14.704)
Okay.
Spencer Dupre (29:15.278)
Dude, our conversions are great. Like we got really good lead quality, new patients are high. And so like there's no need to change it up because it's a good thing. Like I think that we as entrepreneurs or business owners, whatever you want to say they are, is like we just create our own problems and we get it. Like it's, we just get in our own way because like we feel like, dude, things are going way too smooth and we're growing way too, I'm guilty of this. Like, like we saw.
Like, close to, we saw 287 visits last week and I was like, we must have a problem because I'm bored. Like we, like it's too easy. Like things are too smooth. We don't have enough. We're not running into like everybody's on top of each other anymore. We're not running behind in visits anymore. Dude, like our systems are super efficient and, I have to be okay with that. I think that's the biggest thing to do is like, learned how to be okay with being okay. Like.
ZT (30:06.513)
Mm-hmm.
Spencer Dupre (30:08.654)
A lot of people are like, oh, I'm just waiting for the next problem to come up, dude. Like you always have stuff to work on, dude. But like being, being okay with being okay with where you're at is the hardest part. Especially when you have vision, like when you have big vision, big dreams and stuff, like you have to understand like, dude, it's coming. You have to learn like what lesson do I have to learn to get to 10 K a month? What lesson do I have to learn to get to 20 K a month, 30 K a month, 50 K a month, 60 K a month. Like you have to learn those lessons first because if you don't, then you just are going to one.
ZT (30:13.583)
Yeah.
ZT (30:26.758)
Hmm.
Spencer Dupre (30:38.37)
you're not going to be satisfied to, you'll have holes like in your systems and your foundation will crumble. So I think being okay with that, dude, like once you learn your lesson, sit.
ZT (30:45.947)
Mm-hmm.
ZT (30:49.489)
Yeah, I think like a big lesson I'm learning is that not necessarily that it doesn't have to be hard, but it's not to be complicated. And it can happen really easily where I was so I don't know if I would classify as like micromanaging, but I would like be adjusting a patient. And because we're in an open bay office, like open, I could hear like an office tour going on or a phone conversation going on. And rather than being present with that patient, I would just be like hyper focused trying to make sure that
whoever was doing the office tour or the phone call was like saying all the right things. And I'm like, let me worry about me and let me have the staff worry about them. And if we notice in 30, 60, 90 days that things aren't looking great, then we can make adjustments from there. But let me just focus on being me and really allowing them to have the opportunity. And so that's been a big thing for me recently too, even like talk about like.
million dollar Zach is being present with the person in front of them rather than like having on these outside distractions. And so again, kind of go into your point that we can easily be distracted as entrepreneurs is just so, so true.
Spencer Dupre (32:05.046)
Yeah, I mean, I'm guilty of that. feel like I used to like listen to phone calls and how people, what people were saying with what, but dude, I mean, at end of the day, if like your goal is to not have a personality based practice and scale your practice to be larger and not reliant on you, dude, you have to like let people own their own personalities come through because like, when you tell people like, yeah, you have to,
You have to be like me or you have to say these things. Like it's different if people don't understand what the goal of the action is. Like the goal of the phone call, especially the new patient, like intake phone call, the goal should not be to schedule the people on the phone. and if the goal should be to figure out if they're calling the right place, because if they're, if they're the wrong person calling you and your goal is like, do you just get them on the schedule?
then you're going to be booking all these people who aren't a right fit for your practice. And then you're just going to be like filled with these like really poor quality leads, not qualified buyers that is going to really just drain you. going to, it's going to make you feel like you're not doing a good enough job. The goal of the phone call is just to tell, to figure out if they're in the right place or not. If they're in the right place, then they should schedule basically on their own. If they're in the wrong place, they should say like, sorry, I called this place. Like that's pretty much it. You know,
ZT (33:08.817)
Mm-hmm.
ZT (33:22.459)
Mm-hmm.
Spencer Dupre (33:30.102)
and so, mean, yeah, the same thing with the office tour, dude, like the office tour, like, we don't do an office tour yet because I mean, you could just stand in our front door and see our whole office. So we just kind of pointed out, but like the goal of the office tour should not be to like show people how great you are. The goal of the office tour is to make people feel at home. And that's it. Like it's a, your goal is to make people feel comfortable in the space, not to.
ZT (33:39.633)
Right.
Spencer Dupre (33:57.3)
show them all of these cool things and how sweet you are and stuff. The goal of your website, like we talked about last week, should just let people know, hey, this is what I do, not to brag on yourself. Dude, it doesn't have to be hard, man. I think that's kind where I'm at in my life, too. I'm tired of struggling. I'm tired of struggling on my own accord, feeling like, dude, I have to grind. I have to earn my stripes. I have to put my nose down. I'm out of that phase. Everybody has to go through that phase.
ZT (34:07.217)
100%. 100%.
ZT (34:23.803)
Yep.
Spencer Dupre (34:27.384)
But you have to realize that phase is because it's uncomfortable. You have to work through the discomfort. You don't have to earn paint. man, I guess I to struggle to get to 10k. It's really easy. Get out of your own way.
ZT (34:41.169)
Yep. Yep.
Spencer Dupre (34:44.684)
What are other ways you feel like you get in your way? Get in your own way.
ZT (34:50.193)
think similar to what you're talking about is getting distracted with tasks. So I'll, I'll be like, all right, this week I need to do kind of, we used to talk about like the power list. Like I need to get these five things done rather than like five things. It's like, okay, this is the priority task that I need to get done for the week or for the month, for the quarter, whatever that might be and put all my focus into that rather than like, okay, on Tuesday, when I have two hours, I'm going to work on.
on this for a little bit and then I'll work on that for a little bit. It's like, no, like one thing we're doing right now is building out a better SEO optimized website. So what do I need to do to do that? Whether that's like Google, my business or specific pages. And so rather than like finding other tasks to do as well, it's like, okay, when I have two hours, when I have an hour, this is what I'm going to focus on and really just develop that for.
that time until the task is done.
Spencer Dupre (35:50.242)
Yeah, I mean, I think like me, like growing up with my mom, like in her walking situation, like has taught me a lot, like just about like the situation is just like I kind of go into the office every day and I just say like, OK, how can we like, are we taking a step forward? Are we standing still or are we moving backwards? Right. And like that's pretty much it is just like, you know, what what is my next step? Is my like from where I'm at right here, what's my next step forward?
And what's the sign of if I'm taking a step backwards and like, that's really it dude, like, because in reality, if the systems are getting more efficient and your patient visits are down, well, maybe we're, vanity metrics are like just so tough to like look at because like the sign of success is not necessarily like, I seeing more patients or not? Because like, you could be seeing less patients and your OVA is going up and that's a win. That's a step forward.
you can be.
ZT (36:50.897)
That's been a big realization for us lately. Like our OVA has gone up like 15, $20 and our patient visit for the time being has stayed around the same. And I'm like, oh man, we're still seeing about the same amount of people per week, but we're collecting a heck ton more because we're not discounting nearly as much like all those types of things.
Spencer Dupre (36:53.547)
You can be...
Spencer Dupre (37:09.506)
Yeah, exactly dude. like you can say like, man, like I'm down in new patients, but then your conversions are higher. So it's like, well, yeah, I'm not bringing on as many wrong people. That's a step forward. But like, if you say like, how many new patients do you have per month? And like the 20 solid new patients is better than, than 60. Okay. New patients, you know, like I would much rather see 20 people who are like dying, scratching and clawing to get in the door.
than see 60 people who are here because they saw me on Facebook, be like, I guess I saw you on a Facebook ad and I'm here because it said free. Like I would much rather see 20 people paying full price than 60 people who are saying at a discount just because those people want to be there. Yeah, I mean, you you can argue about the numbers and whatever that you want, but it's just like, how easy is it to get those 20 people in the door versus those 60?
ZT (37:41.809)
Mm-hmm.
ZT (37:59.407)
It means.
Yeah, I think too, like a really easy thing to get sidetracked on. If you are like a wellness type clinic, is like, those patients that are coming in, are they likely before even like signing up for care, are they likely to sign on to continuing care? Like are they more, are they likely to sign on to, to wellness type care? And I think that's a really easy thing to lose track of. At least it happened for me early on in practice, cause you want to see like a high revenue month, but you're not,
Increasing your bottom line because your monthly recurring is not increasing. And so that's been a big refocus for us is how do we continue to increase those on. On wellness type care and really increasing that that monthly recurring rather than always looking at, know, here's how much we brought in this month. Like I'd rather see monthly recurring continue to raise and raise and raise, from a wellness standpoint, not necessarily like.
I think it's great to get people on monthly payments as well, but to see that wellness number continue to raise. And then in turn, like that'll just build us a really strong foundation to continue building on.
Spencer Dupre (39:13.004)
Yeah, and I mean, you got to think of even the big picture is like, okay, the reason that your wellness numbers should raise like your monthly recurring revenue from wellness and your wellness base should grow, not because you have more people signing up for wellness, you have more people signing up for wellness because you have more people who are educated about the value of a chiropractic lifestyle. And it's always that dude, it's just like, what am I optimizing for? Like I think for the longest time, all my effort and motivation was around
How can I build the biggest practice possible? How can I get to this, this and this? But really, dude, like the reason right now, like what we're optimizing for is like, dude, how can we optimize for just living an awesome life? Like, how can I have a practice that supports, how can I have a life that I look at every single facet for my health and fitness, for my spiritual life, for my family life, for my financial life?
ZT (39:57.009)
Mm-hmm.
Spencer Dupre (40:08.93)
How can I look at all of those things and just say like, dude, this is awesome. Like in every single aspect. And so how do we optimize for that? Right. And so like, Kaylin and I just signed up for a meal prep service because like we, we're just like, dude, like we're tired of like spending all of our time at home doing dishes and meal prepping and all this kind of stuff. And then like not losing weight, bro. And like I've dropped, I don't know, I don't think five, six pounds or something like that in last two weeks and just, and I'm not doing dishes. I'm still eating clean, healthy meals.
ZT (40:31.665)
Mm-hmm.
Spencer Dupre (40:39.086)
Yeah, dude, just optimize that a little bit easier, you know, which gives us more free time to spend time together. Dude, it's been great. Like it's nice to not have to think about those kinds of things. Same thing for the practice, dude. Like we're just like, dude, how can we give people more value? The more value we give people, the more they'll tell their friends, the more they'll tell their friends, the more people will see, the more people will see, the bigger impact we make. So I don't even think that like I'm even in the point of like...
I'm not working super hard to build a big practice. I'm working super hard to build a thing that people want to be a part of that gives me freedom. I want people to be like, dude, how do I work at Empower? That's the place that I want to work at. And so that means I got to be a better leader. I got to have dialed in systems. I got to have a great practice. Those kind of things, dude. I think just as you go through practice, your perspective of what's truly important really changes. Maybe we're just getting older. Who knows?
ZT (41:36.527)
Or both very much could be both. Yeah. Yeah. So nice, man. Any, any big takeaways that you want our listeners to leave with?
Spencer Dupre (41:37.495)
Or both,
Spencer Dupre (41:47.66)
Dude, so just about what you're focusing on, Where your focus is, where your attention grows, that's where your energy goes. And so if you're only focused on how you're losing money each week or how thin your margins are, well then your margins are just gonna continually get thinner. It's all about your perspective, dude. if you feel like, I'm not successful enough, that's just because you are only looking at the things that make you not successful.
instead of looking at the things that make you successful. I'm not healthy enough, I'm not fit enough, you're just looking at the things that stack evidence and the positive things. So that's what I got, what about you?
ZT (42:27.377)
I think with that, be okay and really dive into that deep work. think that's something I wish I'd continue doing. And I wish it didn't take another two years, but here we are, here we are doing it. And it's gonna reap huge benefits. Especially with AI, I think it's so much easier now to go into chat GBT or Claude and...
have it work with you as your personal development coach. So whether that's journaling, reading the right books, being around the right people, really making sure your mental is a key focus.
Spencer Dupre (43:08.046)
Dude, your business, everybody says, dude, your business is a reflection of you. And so the more that you know yourself, the more that you'll learn about your business. And the best way to learn about yourself is to learn about who created you. So guys, thanks so much for listening to this episode of the podcast. A little bit different note. Sometimes we try to get a little tactical. Sometimes we've to zoom out and we got to get back to what's really important. So let us know what you think about this kind of content. And thanks so much for listening to the What Now Podcast. We'll see you all next week. Peace.
ZT (43:11.761)
Mm-hmm.
ZT (43:33.617)
Peace.