85. Growth Summit 2025 Recap

Spencer Dupre (00:00)
Yo, yo, yo everybody. What is up? Welcome back to another episode of the What Now Podcast, Spencer and Zach. Dude, we're on our dolo cast again, man. If anybody's looking to be a guest on the show, know we reached out to a couple of people. Honestly, it's probably because we haven't scheduled you yet. But if you'd like to be a guest on the show and you listen in the show and you feel like you have something valuable for our listeners, dude, hit us up. We would love to have you as a guest.

ZT (00:25)
And be sure to share the show if you know the rules.

Spencer Dupre (00:27)
That's right.

That's right. but dude, Zach, what's up, man? I feel like we had a great weekend together. give everybody up to speed or what we just did this last weekend.

ZT (00:34)
Heh.

Yeah, man. So we were at Austin Cohen, Cairo 180 growth summit, in, Serenby Atlanta, Georgia, beautiful self-sustaining community. one of the nicest places I've really been to, was really neat. Never really been to anything like that. Don't know when I'll be back at a place like that. but definitely would recommend, especially for us chiropractors that are more on the holistic side. think it fits super well into our.

Spencer Dupre (00:42)
Shout out.

ZT (01:07)
just our core values as a lot of people, being in the holistic circle. But anyways, we were at the growth summit. there's Austin Cohen. put it on. So we had a speaker, two speakers Friday, awesome happy hour afterwards. and then quite a few speakers Saturday morning talking to all things, business, investing, team culture experience, commercial real estate, private equity, just really learning a ton.

All in a very, I felt digestible standpoint. So it was a really great weekend, highly recommend. I think he's already halfway sold out for next year, but would highly recommend getting in that room, being surrounded by those people.

Spencer Dupre (01:54)
Yeah, I mean, I think that just this experience this weekend, just really brings about it's like, dude, no matter how many times you've heard things so much, then no matter how many times you hear something, it's super important just to hear it again, because you hear it with different ears and you see things with different eyes. so one of the things I think would be super important, Zach, you sent a message this morning that I think it's really important for us to touch on. And I think that

It's just a good reminder for everybody. If you're comfortable sharing, I think it would be important for everybody about sending referrals. I think that that's something that we should definitely touch on real quick just because I've had experience like that. It's super important. So yeah, tell everybody what your advice was.

ZT (02:42)
Just give me two seconds, I gotta let my dog out and then I'll share.

Spencer Dupre (02:45)
I'll cut this from the show.

That was more like three seconds, but yeah, I think you'll slide.

ZT (03:08)
so had a really interesting, kind of surreal moment yesterday in the clinic, patient of mine that comes in once a week has been coming in for two and a half years now. I'm not going to share who it was, but, came in wearing shorts, about to go to an F 45 workout, super high intensity, and checking lay links every, every visit I saw that he,

His right ankle was like super swollen. was some weird discoloration going on. Um, and so I was like, Hey, did you sprain your ankle over the weekend? Um, and he was like, no, like definitely didn't sprain my ankle. Didn't trip or anything like that. And so we asked him more questions. He's like, yeah, it's really tender in my calf. Um, I can't like put a lot of pressure on it. Um, and it was just like clear DBT signs. So I was like,

I remember this from the textbooks and chiropractic school. I'm not going to adjust you today. let's get you to the urgent care. Not sure like, you know, if it's anything, but rather be safe than sorry. And so goes urgent care with his wife. They check in urgent care doc asks, is the sports related? He says, no, they immediately get him to the ER. they do some, some tests at the ER. Turns out he had a blood clot, right behind his knee.

due to some varicose veins. And so the doctor was like, I don't know how you caught this so early, but it's really great that we did. We can do a lot to prevent this and make sure it doesn't turn into something else like pulmonary embolism or things like that. what's crazy with that story is I don't normally see this person until Thursday, Friday mornings. But for some reason, God being the main thing, brought him in on a Monday.

evening right before he was about to go do his F45 workout. and had he, you know, gone and pushed his body and done whatever they do in F45 could have easily ripped that blood clot open and been a totally different story. So it was a surreal moment. it really my first time referring out in that situation. but thankfully I did.

Spencer Dupre (05:25)
Yeah, mean dude, it's it's super important and I mean that's literally somebody's life that you save right there by not adjusting and Doing like good doctor work and I think it's super important. I mean that's happened for us too like this girl She's like super dizzy and nauseous. So they send her to us for signs of vertigo We look at her scans. We do a bunch of stuff. We're like, dude, this does not seem like vertigo It seems so strange turns out she had a cerebellar tumor

ZT (05:32)
Mm-hmm.

Mm-hmm.

Spencer Dupre (05:53)
And it was pushing on her brainstem. And we refer out to neuro and they're like, yeah, I don't know how you caught all this so early. Like, we're so glad, saved the girl's life. She's in total remission now. Like, and that's like nothing by like our own hands. Like, so it's just really important, like to understand, like one being a good doctor, but more importantly, being a good person. And I think that, and you know, not having your ego aside.

ZT (06:09)
Mm-hmm.

Spencer Dupre (06:23)
and saying like, I can fix this or this is for me and stuff. And I think that's probably one of the biggest things that I've learned from hanging out with Austin. If you guys listen to his podcast episode, he's super passionate about what he does, but he also really just cares about your success. Like dude, the amount of value that he brought to this, growth summit was just out of this world. And.

ZT (06:33)
Mm-hmm.

mean, he spoke for, he spoke

for an hour and it would have been well worth the time.

Spencer Dupre (06:48)
Dude,

it would have been worth the ticket. But dude, he just over-delivered. Austin, even sent us some more of his content later. All I had to do was send him a text message and he was like, yo, here's what you need. It's just solid, dude. Just shout out to Austin.

ZT (07:02)
Mm-hmm.

And I think that's a kind of a good segue into one of the bigger takeaways. Obviously we were with my father-in-law and I think it was a kind of a underlying theme, at least that I took away was that go-giver mentality, just give out of a place of abundance. and I mean, Austin exemplified that, just in everything. I mean, it was, it's a super, for the value of the conference or for the summit, super low, when it comes to like.

cost of the ticket. think even next year it's like 695, which honestly for what y'all will learn is so cheap. so I mean, he, one, I think he's super, not no, I not think, I know he's super successful in practice, has other investments. This really isn't like a money making thing for him. And you can really tell like he's doing this because he likes to be in the room with chiropractors. He likes to be pouring back and teaching and being around high level individuals.

Spencer Dupre (07:43)
It's worth it.

ZT (08:06)
So it's really neat to be in that circle.

Spencer Dupre (08:09)
Yeah, just to tie it all together, like just when it comes down to your patients, when it comes to your business, just give first and don't be the one trying to take all the glory because you can really put people in a tough situation or you can really make a big impact. so, yeah, so dude, Zach, one of the things that we talked about, and this has been on my mind recently, Jared just put out a podcast episode about it. We talked about it extensively at the growth summit, but it's AI. So.

Yeah, what are you like, dude, what are your takeaways on that? Like, how do you feel about the whole AI conversation? And what are you doing about it now that you know?

ZT (08:49)
I'm starting to think this is just my conspiracy theory. I think all these AI wizards like Ethan and Kalan, I think they're AI robots from the future coming down, that they've trained themselves to be real people and they're conveying to us how awesome AI is. And so we're going to embrace AI when it turns out they're actually robots. Yep. Yep. No, just kidding. But

Spencer Dupre (09:09)
Hmm. So they're the Trojan horse.

I mean, if you think

about it, maybe.

ZT (09:19)
Yeah. I mean, you watch Terminator, you're like, Anyways, no, think what we learned AI-wise and how I plan to implement it, in the future. I mean, I just did it. mean, we, had like 20 minutes before we hopped on the podcast. one of the great things that we had done was like having AI create a table of the top 10 fears, desires, fears, desires, and is it concerns? I forget the third one.

Spencer Dupre (09:47)
Mm-hmm.

ZT (09:49)
the people ha like your ideal patient has in regards to your business or chiropractic care or whatever it might be. and that alone gave so many different things to go and write emails about blogs, about, putting our messaging so that our ideal patient, or ideal client can be, can be heard. but also when someone comes across our, our content, they're like, wow. Like this person is addressing.

exactly what I'm fearing or desiring. And so like I was saying, 20 minutes before we got to the podcast, I took one of those fears or desires, had AI write part of my weekly newsletter, and boom, that's done. So what typically could take three, four, a full day newsletter wise took 15 minutes.

Spencer Dupre (10:38)
Yeah, I think this is my takeaway from AI. AI makes everything so easy and to create content that I mean, I've been saying this since I've been learning about AI, but it's going to come back to where it's not even going to be about your exposure anymore. It's not going to be about how much content you can put out or how much educational material, but it's going to be the branding that, and the, that you put it through and how human can you make your business?

ZT (10:43)
Yeah.

Mm-hmm.

Spencer Dupre (11:08)
to and how are you leveraging AI into a human business? And so people are going to be seeking connection more than ever. I think it's going to be, I think that right now the chiropractic profession is in probably like the most opportune state with like what the general perception of health is shifting toward. The technology and the experience and the techniques and the proficiency that young chiropractors are coming out with.

ZT (11:08)
100%.

Spencer Dupre (11:37)
And I think that just like the demographic, like people who are having kids, like the consumer right now is shifting to be more toward people who are our age and the things that we're looking for is not who's the cheapest, who's that, but who can I buy into the most? so getting your content to reflect you and your branding and being something that people can buy into rather than just who can send the most emails, who can write the longest blog, who can...

ZT (11:50)
Mm-hmm.

Spencer Dupre (12:03)
generate the most SEO, it's going to be who can capture the most amount of attention. Because attention is going to be the new currency. We see it already with our phones. And so the way that we're planning on capturing attention is just going to be developing our brands more. And so think AI is a great tool to leverage that. you see it all the time. You know who's writing their stuff with Chad GPT and who's not. Or who knows how to write with Chad GPT?

ZT (12:09)
Hmm.

Mm-hmm.

And there's a way, I mean...

And what's crazy is we learned this weekend, how to differentiate your chat TBT writing style. And I know something Callan goes over to, to a point where, I mean, you don't really recognize the difference. And again, I think a big rule of thumb always with AI is I think it'll get you to 70, 80 % of the way there. But then you have to put in that work to really make it worthwhile, or you can just put it out.

I think for lot of the perfectionists that might be listening, think 80 % of the way done is better than putting nothing out there.

Spencer Dupre (13:09)
Yeah,

I think it's going to come down to who can get in front of the camera the most and be real. That's going be the biggest thing, dude. Authenticity is going to be the thing that sets you apart. For me, dude, was not a risk taker. I feel like now, in practice and business and financially, I'm more of a risk taker, but I think still socially and social media-wise, I'm still very conservative, very risk adverse.

That's something I just came to a realization today. It's like, dude, like everybody's going to be pumping out these newsletters. Everybody's going to be hitting up these lead magnets and these blog posts and stuff like that. But what I like, what it's up to us is, uh, get in our local communities, get in front of people, say things on the internet and, uh, just be bold, dude. It's going to be who can, who can be the most uncomfortable. It's going to be a race to that. think. But, uh, yeah, if you guys feel like you're behind with AI and stuff like that.

ZT (13:55)
Mm-hmm.

Spencer Dupre (14:00)
the Callens course AI for chiropractors is just fire and, specific specifically tailored to chiropractors really good. Or you can hit up the guy that we saw this weekend, Ethan King, two different personalities. I think saying a.

ZT (14:14)
Two different,

two different kind of approaches to AI too, which is also really, I mean, I think what I really appreciated this weekend is it wasn't like, there was no, I think Calendar does good job of this too. Like there wasn't this like, hey, write me a blog post. And then they're like, isn't that so cool? It's like, no, like that's not, I mean, you could probably trick some 70 year olds into thinking, wow, look at how cool AI is, just based off that. But.

Spencer Dupre (14:17)
Yeah.

Yeah.

ZT (14:44)
just the depth that they were willing to go to, and some of the prompts that they, shared with us. I mean, it's game changer, but that was a, sorry. I just had one more point there too. And I think that's going along with what you're saying about like how people are just putting out this content and putting out this content. think something I heard a long time ago, that I still really try to embrace is giving away your best stuff for free. I think for so much of it, so many of us, we are like, well,

Spencer Dupre (14:52)
Yeah, and so.

ZT (15:14)
my patients that pay me X amount of dollars, like they should be the only ones getting that content. Whether it's, you know, techniques to do when your child gets an ear infection. But it's like, I think in this day and age, people expect your best, even if they're just following you or on your email chain. And so really giving your best advice, best tips, best hacks, whatever it might be, giving away your best stuff for free, whether it's a lead magnet is just going to be, I think,

what's going to differentiate because I think a lot of people are just going to put out super fake. Here's 10 tricks to fix your desk kind of thing. And there's no authenticity around it. so I think that's going to be a huge thing as well.

Spencer Dupre (15:57)
Yeah, think that's exactly what I was talking about, dude. Give away your best stuff. mean, think it's Hormozi that says, give away the information, sell the implementation. dude, I mean, that's the biggest thing. dude, it's creating an experience that people want to get into. so the AI stuff was awesome, but I 100 % think that the best, absolute most valuable content that we got this weekend was from Austin himself in talking about

ZT (16:03)
Hmm

Right.

Spencer Dupre (16:26)
how to create a wow client experience. And dude, that was just fire. And I'm curious to hear what your thoughts are as someone who sees the same kind of population as Austin. I think that you and Austin could have very similar businesses down the line just because you guys have similar values and stuff like that. As someone who sits in that room,

ZT (16:30)
Mm-hmm.

Yeah.

Spencer Dupre (16:56)
and serve that same kind of population, it runs that kind of practice. What was going through your head during Austin's presentation and what are some things that you're going to do to implement?

ZT (17:04)
Yeah, I think, I mean, one of the biggest things that stuck out for me, there was almost a wow factor because I don't think I've shared this before, but in the nervous system, philosophical type practice, I feel like if you do see

adults in that population, you're still somehow taking insurance or something along the lines. So I've never, it's been hard for me to find a mentor with a similar-ish style practice. I think Matt Delgado, who we had on the podcast a little while ago, he's been a great mentor of mine now recently, but it was the first time in while being at a conference where the speakers weren't prenatal pediatric chiropractors. And so that's always been, not that I've had difficulty

Spencer Dupre (17:44)
Mhm.

ZT (17:49)
trying to be creative and figuring out a way, but it was like the first time I'm like, wow, I can do literally every single step that this guy just talked about because it aligns so much with our practice. My big takeaway was from the experience. Well, I mean, the gifts at each visit were great and we're definitely gonna be implementing that. But I think one of the underlying things that was mentioned and he hit on it for probably

10, 15 minutes was the importance of that day three and that day four. And he really struck a chord with me because he's like, how do you avoid that buyer's remorse? And I think it's something, not that we've done on purpose in our practice, but day one, day two, there's so much emphasis on the procedures and the things that we're doing from the office tour, from check-in, check-out, adjustment, verbiage, everything that when they come in for day three, it's like, yeah, welcome. You should know what to do.

Um, it's like, wow, I just paid these people all this money. Um, and now I'm just like treated like every other person. Um, so that's something tomorrow during our CA training, our office training, we're going to be hitting hard. Uh, was the, let me show you on day three and then let me watch you on day four because we, do have the wobble disks. We do have a mobility map. Um, so it's all things that can be done. Um, now it's just time to implement. Yeah.

Spencer Dupre (19:01)
Mm-hmm.

Yeah. Hey, before

we go any farther, can you bump your mic down just like a hair?

I was like looking at your, it's just a black hole like on you talking. Hey, but speaking of though, that is a stat. didn't mean to transition that way. Before we move on to the day three and day four, like Austin talks about this one stat called the black hole. And my gosh, dude, like I've always been thinking about it, but I never actually like put a definition to it, but that's like literally like the perfect amount of like.

ZT (19:33)
Okay.

Mm-hmm.

Spencer Dupre (19:49)
Like it's exactly what you could think of. Like a black hole is like where just like everything goes and just disappears and you don't know why it's just like this infinite hole. And do you want to talk about a little bit about what the black hole stat is in your practice and what it means for chiropractors?

ZT (20:02)
Mm-hmm.

Yeah, I think, I think the black hole it, so there's PVA, right? Patient visit average, how on average, how many times does a particular patient walk through your doors? Chiropractic national average is five to six. Typically the goal, I don't know what the goal is in a cash based practice, but way higher than five to six if you're care plan based. And I think that's where a lot of people get hung up on is like, I have this really high PV. I have this really high PV. We just got to get a PVA higher. And it's something that Nikki.

Katas has talked about, at least to me in particular, but I think a lot in the wealthy practitioner, but she never had a term for it. But the black hole is where patients are falling off in their care, right? So whether it's, yes, your PVA might be 30, but you might have a consistency at visit 15, 17, 22, or just on average, that's where people fall off of their care. So it kind of gets hidden in a higher PVA.

of where exactly our patients missing out on. But that black hole is essential because you got to start to look at what are the systems in place? Do you have any systems? What could be causing someone to fall off? For us, it's in that, I don't know the exact number, but I would have to imagine it's in that 14 to 18 visit range was our black hole. And we realized just a couple of weeks ago, the reason why is we would pre book people out till their first progress exam.

And then after their first progress exam is typically when someone shifts down to twice a week or to once a week. And so we're just like, we'll just schedule you out for this week. And then they miss the Thursday or Friday appointment. And then we never see them again because they're not fully booked out.

Spencer Dupre (21:47)
Yeah, think it's so, dude, that's like an issue that we have too is like when everybody drops down two or three times a week, we're like, from three times to two times a week, it's always after that first progress exam. And we always say, okay, you're going to come start coming in twice a week. And we assume that they assume that it's the same schedule and it's never confirmed. And so it's a lot of unsaid expectations between our office and the patients.

ZT (22:04)
Mm-hmm.

Spencer Dupre (22:13)
And so what are you going to do to combat that? what's your idea? And I'll tell you mine.

ZT (22:18)
Yeah. So, mean, I think the, the thing that we were already implementing prior to, this past weekend was the pre-booking after the first progress exam. for some people, I mean, we have some plans where it's twice a week for three to four months. but their first practice exam is right in the middle of that. And so we're like, Hey, if Monday, Wednesday at 11 o'clock works, do you mind if I just put you down for that for the next eight weeks, the next 12 weeks?

So not even like pre-booking out the, the full progress exam, but up until they drop down in frequency. and then another thing that we have been looking to implement, for one, think a lot of it has been helped with Loom, sending that out through the progress video. So they actually get a full progress report. I think that's something that Austin hit on that is missed a ton. And I know it was missing a ton in our office is kind of shaking off that progress exam, especially if you're charging for your progress exam, make it worthwhile for the patient, right?

I know they're getting re-scanned and it takes your time. but they want to, especially now people are so data driven, they want to see themselves changing. I mean, people were whooped, they were or they're getting feedback on a daily basis to get the feedback from you as the chiropractor I think is essential. So loom, um, and recording those progress videos has been, has been essential. Um, and then the third is, is figuring out a, a gift of some sort at that 15 to 18 mark, um, to really.

continue to wow them through that experience. So I would say those are the three biggest takeaways or implementations from there. What about you?

Spencer Dupre (23:48)
Mm-hmm.

Dude, for us, it's going to be trying to get people more one-on-one time with someone in our staff. And so we're hiring right now because like right now we are three people. average weekly counters up to 297 now. So we're seeing a pretty decent volume. It's me and Caitlin, so two doctors and one CA. And so it gets to be a lot, I think at this point in volume where

You know, people are like, I see that you're busy. So I don't want to have that conversation or like Logan will be on the phone booking a new patient or should be reaching out to somebody. And so we want people to feel like they are being waited on by one of our staff the whole time that they're in the office and give them that like one to one connection. And so what I really want to start implementing

is on the report of findings, having someone from our staff go and sit down in the report of findings room with that person to set up their payment, to set up their schedule, to walk them through all of that. And then do the same thing in the progress exam. you totally, like we have not done a progress exam satisfaction survey ever in our office.

ZT (24:54)
Hmm.

Spencer Dupre (25:13)
And so that's one of the big opportunities that we miss out on is getting feedback from our community. And it's just because dude, it's like, just don't have the manpower to do it. Um, or that maybe our systems do not support our manpower to do. I'm not going to say that we can't do it. It's just not, it's just been low on our priority. And so really having someone dedicated for that concierge like position where they say, Hey, I'm going to set you up on the scans while I said you up on the scans. Um, if you could fill out this four question survey, it'd be so awesome.

ZT (25:17)
Mm-hmm.

Mm-hmm.

Spencer Dupre (25:41)
And then tracking that, honestly, that's like our biggest thing is like trying to figure out like where to put it, dude. I'm like always back and forth between like Jane for like internal data, but also then like Google Forms, no Google Forms, but yeah, I just thought about it as I was saying it. I probably could run it in HubSpot, which would be sweet.

ZT (25:55)
HubSpot and Google Forms.

You can run like an

email or something to a Google form.

Spencer Dupre (26:07)
Yeah, exactly. But it's just so more to catch the data because it's cool if we're asking the questions, but if I'm not doing anything with the data, like what's there's no point, you know? And so that's why we haven't done it. But just making it dude, feel like that, like it's where patients know that like we're holding their hand and walking them every step of the way. And then just really like, how can we? How can we have like everything that the person is looking for, like right then and there, like creating that wow experience? So, yeah, all the things that you said, but.

ZT (26:14)
Mm-hmm.

Spencer Dupre (26:36)
That's it. Our black hole is typically not like through the, I would say that like we have like two drop off points. It's like one, when we go from three times to two times a week after that progress exam and then six months in the wellness. That's when we start seeing people being like less consistent and we do a really good job. think of nurturing our people on care plans, but we could do a much

ZT (26:51)
Mm-hmm.

Mmm.

Spencer Dupre (27:01)
more intentional job of nurturing our people on wellness. so, and really still trying to convey value through wellness care. So that's something that we're working on right there is just do like, one of the things that I took away from Austin's talk and what would Kristen Oja, that's her name. She owns Stat Wellness is that it's, what are you in business for? you in business to serve people? Are you in business to make a profit? And if you're protecting your profit margin in the sake

ZT (27:19)
Hmm

Mm-hmm.

Spencer Dupre (27:31)
If you're saying like, I'm not going to spend this on my patients so I can protect my profit margin. Then I think that you're in business. You may be in business for the wrong reason. Now that doesn't mean that you just spend every cent of your profit back onto your patients and just give them and like just buy them all kinds of crazy stuff. but that's something that I've learned from Steph, like, and working with all the people who are super high level, just the.

ZT (27:40)
Right.

Mm-hmm.

Spencer Dupre (27:58)
The meaning of an intentional gift, no matter the monetary value, the right timing is more important. Like dude, Austin finished his talk, we went to lunch. When we came back from lunch, before we all sat on our computers for two hours doing the AI thing, Kyra 180 sponsored blue light blockers at every one of the seats. If that's not like the most attention to detail, dude, those blue light blockers probably cost him, like I was looking at them today. Dude, they probably cost Austin like,

ZT (28:01)
Mm-hmm.

Yeah.

Three bucks.

Spencer Dupre (28:27)
Not even that, probably 99 cents when you buy them on wholesale.

ZT (28:28)
Yeah. Wholesale. Yeah.

Spencer Dupre (28:33)
that's so intentional, dude. He could have given a notepad or something like that. But it's finding things that people are going to actually use that actually matters. Like Austin was saying, they give a lacrosse ball, they give shower stretches and all that kind of stuff. Nobody wants the Kyra 180 cup. Nobody wants the...

ZT (28:45)
Mm-hmm.

Spencer Dupre (28:53)
the empowered like dude, I was always been like, yeah, dude, we're gonna get some empower chiropractic mugs. like, yeah, dude, Austin's like, yeah, me and my son would probably like shoot that in the backyard like as target practice. And not to say that people don't like mugs. But it when you get that mug, you know that everybody else is getting that mug. But when you get something that's like super specific, dude, you're gonna use it like I was using the blue light blockers yesterday, because it's like, yeah, I'm gonna use them.

ZT (28:58)
coffee mugs.

Yeah.

Mm-hmm.

Spencer Dupre (29:20)
today, dude, but that makes me think of Austin every single time. Like Caitlin literally

ZT (29:21)
Yeah. Right.

Spencer Dupre (29:23)
was like, where you got those glasses? I was like, I got them from Austin. You know, like where half of the things that you would throw away and that's the thing.

ZT (29:26)
Mm-hmm.

Well, it's like, think

too, like even it's really cool that Serenby, like rather than because it's a self-sustaining community, they're all about the environment. They had the Serenby, they have the Serenby water, right?

Spencer Dupre (29:38)
Dude, I took it. That's so cool, bro. Like I took the

glass. Yeah, no plastic bottles or anything like that, dude, but they everywhere has these glass, Sarenby branded bottles. I'm like, that's so valuable. Like I've literally been using it since we got back. And you know the difference between that because one of those presenters, dude, he did a great job presenting, but he left like a swag bag with all of his branded stuff. It was like a notepad and a pen and a bag and all that kind of stuff. Nobody took.

ZT (29:45)
Mm-hmm.

Mm-hmm.

Yeah, they just got left in the room.

Spencer Dupre (30:10)
Yeah, they just got left in the room, but everybody took the blue light blockers and I saw a ton of people carry around the water bottles all weekend. it's just that dude, like it's so cool. Like you don't even have to, simple is better dude. Like, and people know you by your actions and not by where your logo's at. So yeah, I thought that was so sweet, bro. Like that was just really solid experience. So.

ZT (30:16)
Hmm

Mm-hmm.

No,

I mean, it was, I mean, it was really cool. mean, just so high level thinking, which is funny because Austin is a bro. Like he's very much like cross. He's a dude. but just the amount of thought that went in on the backend to, I'm going to craft this experience in Serenby. And then my talk topic is going to be on experience. Like he talked about, I feel bad now, but like he talked about when he goes to a restaurant, like how he's almost.

Spencer Dupre (30:43)
He's a... He's a... Yeah, he's a dude.

ZT (31:03)
not judging, kind of reading the way the waiter or waitress kind of takes care of them throughout any restaurant he goes to with his family or with his staff. And it was just so funny going to dinner anytime since then. I've just been like, hmm, like.

Spencer Dupre (31:19)
He's not missing an opportunity to learn, right? I mean, you're doing business every time, every place that you're exchanging dollars with, like you're, doing business. Like, uh, dude, our realtor, Laura, bro, we bought a house and, she said, um, Hey, like, know that you like plants. And you said she bought us plants, like for the house. Like that's really cool. You know, where some people, like every realtor could give a cutting board, like, dude, everybody gets the cutting board when they buy their house. Right. But it's like that intentional gift, dude. And like, you, dude, you just set a budget and you just say, Hey, like,

ZT (31:25)
Mm-hmm.

Mm-hmm.

Spencer Dupre (31:48)
This is it. And if your practice is big, like at scale, like I know Cassidy, listens to the podcast and they have T3. T3 is a solid pediatric prenatal chiropractic office. And she just opened up her second location. And, you know, even if you have like a big team like that, you know, I would say like, Hey, like, why don't you just put somebody over your gifting and stuff. And then you guys have a thing and you just give a staff responsibility, like find somebody who like loves to give people gifts if their love language is gift giving or receiving gifts.

ZT (31:55)
Yeah.

Mm-hmm.

Spencer Dupre (32:17)
Dude, it'd be a great opportunity to put them in charge of that client experience and making sure that everybody gets a gift. I think that'd be really sweet, dude. Because that's my issue is I think about it all the time is like, what can I do that is super impactful? But I know like, okay, if I get overwhelmed, like as I scale, then like, I don't want those people to miss out on what everybody else got when it was smaller. And so trying to find a way that's scalable, reproducible, trackable, and also efficient for your team to do because like,

ZT (32:23)
Mm-hmm.

Mm-hmm.

Spencer Dupre (32:48)
I was saying this weekend, we could do the whole thing of like, what's your favorite non-alcoholic beverage? But we don't have a grocery store for 25 minutes around here. So every time that we would run out, we would have to go and get something for one of our patients, like for a new patient. Dude, would take a, I mean, it be a 30 minute round trip.

ZT (32:53)
Mm-hmm. Mm. Right.

Yeah.

Yeah.

For us, mean, we have market street diagonally across. So that's been, and my team has really loved that. Like, like, we ask at the very end of our discovery calls in case you're like, what are they talking about? we'll ask if they book an appointment, Hey, super random question, but what's your favorite drink? and sometimes I'll just say favorite drink. And if they're like, I really like a Dosecki's locker. I'm like, okay, well, what's your favorite non-alcoholic drink? but.

Spencer Dupre (33:09)
Yeah.

ZT (33:34)
When they say water, it's almost kind of like, you know, and like my staff is like, like if I'm the one that did the discovery call, they're like, like what's the favorite drink? And I'm like, it's water. They're like, dang right. But we've had people where it's like lemonade or iced tea or a diet, Dr. Pepper, whatever it might be. and it's there for them when they finished their first appointment, it's fresh right out of the fridge. Boom. and it goes just a little bit, goes, it goes a way.

Spencer Dupre (33:50)
Yeah.

Yeah. So what's your, what's your answer to your own question? What's your favorite non-alcoholic beverage?

ZT (34:04)
I've been really, it's tough because like my favorite drink right now is the athletic brewing. So it's a non-alcoholic beer. But if I were to be going into an office like that, I'd probably say that the Dr. Zivia, the Dr. Pepper Zivia non-aspartame soda.

Spencer Dupre (34:22)
Yeah, that one's fire. Mine is an Arnold Palmer, but specifically the Liquid Death Arnold Palmer in the black candy. It's sweet. I like Liquid Death. Okay, so this is the thing, bro, is like, Liquid Death, if you guys don't know what Liquid Death is, sweet, awesome company. That's a brand that I'm like, that branding is sick. Their message is awesome, but it's literally just canned water.

ZT (34:24)
Mm-hmm. Well, about you.

Mm-hmm.

Spencer Dupre (34:52)
Like they're killing your thirst. Like that's what liquid death is. And the branding is so cool. But dude, it's like four bucks for a can of water. But it's awesome. It's something I enjoy. And they have all kind of really other cool drinks now that they're branching off of the water scene. But that's the difference, dude. You look at the Dazzani in the gut, whatever, know, like on the shelf or right next to it. And you're like, dude, that's a low quality brand, right?

ZT (35:09)
Mm-hmm.

Mm-hmm.

Spencer Dupre (35:22)
And it's not that it's bad, it's water. You can argue your case against water.

ZT (35:25)
that could be

coming from the same water source.

Spencer Dupre (35:28)
Yeah, dude, like you can argue whatever you want, but the branding is like an identity, right? Like Arnold Palmer is by far my favorite one, but the experience of drinking it out of that can is sweet. So it's my favorite.

ZT (35:33)
Mm-hmm.

And

think it's really cool. their, their reasoning is like, they were tired of going to the pool with their friends and like, would have these cool like IPA cans or like cool, like seltzer cans. And they're just there with like their water bottle. And so they're like, well, why don't we just create this branding that makes it look like I'm drinking a really cool drink, even though it's just water. which I think is really cool. If you can get more people to drink water. Hell yeah, man. Like let's. But.

Spencer Dupre (35:58)
Yeah.

That's right. All right. So

it's just thinking about this all the time. It's like, man, like I, we could do so much better. We could do so much more and we are doing a good job. That's the thing too. It's like we're doing a good job, but we got, there's always room for growth and room for improvement. So that's all I got today, man. You got anything else you want to add?

ZT (36:21)
No, I mean, I think just, just getting creative. think just doing one thing, if you're like, man, sounds like there's a lot that I should be doing. Just start with one, right? Whether it's a handwritten thank you card that you're sending out and someone sends on to care, a referral gift card, whatever it might be. Um, just, just start with one thing that you think you can do repetitively and then build from there. don't think it, think it's a big takeaway from this past weekend is I don't need to go home. Uh, and one, I loved Austin's message. Like don't overload your team with all these ideas.

but then two, don't need to try to implement the lacrosse ball, the stretch band, the dinner roll, the t-shirt, the, the 100 board, like all this week, right? Like let's start. If my one, once we have that down, let's go to two and that sort. So I think that's a big thing to remember, especially with a small team, so you don't have that scalability to just come back with 15 ideas and be like, Hey, let's do all of these. I mean, you might, but I think your team would be appreciative if you didn't do that.

Spencer Dupre (37:20)
Yeah, I think it's you gotta, you gotta bite off what you can chew. And it's your job as the leader to say, Hey, this is where we're at. And this is where we're going. So many times we're like, we need to get there now. And like, you got to remember too, it's like, you're not just trying to retain your patience, but you also are trying to create that wow experience for your team. That was such a big thing that, I took away too. Like that's like a don't miss that kind of quote is like,

ZT (37:41)
Mm-hmm.

Spencer Dupre (37:49)
Dude, your experience also should be for your team. So like with you, what are you doing after their first 30 days under employment? What are you doing after their first year? How are you creating like a wow factor and getting to know them and giving them personalized stuff? You know, I think that's really cool. So yeah, thanks guys. Thanks so much for listening to the podcast. Austin, if you're listening to this, dude, I know you say you try to catch some episodes every now and then on your drive to the office. Dude, thank you so much for what you did this weekend.

ZT (37:55)
Mm-hmm.

Yep. Yep.

Spencer Dupre (38:17)
We really appreciate it. It was so awesome. And we can't wait to be there next year. So if you guys want to join us at the Growth Summit next year, we already bought our tickets. I think Kyron80 is already selling them. It was a sweet experience. We'll probably be there every year for a bros trip, an annual dudes trip. So yeah, that was really fun. So thanks so much for listening to podcast, guys. And we'll see you guys next time. Bye.

ZT (38:28)
Mm-hmm.

little guy strip. We hadn't...

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