89. Building True Light w/ Dr. Colton Wood

Spencer Dupre (00:00)
Yo, yo, yo everybody. What is up? Welcome back to another episode of the what now podcast and we are switching it up today. Obviously Spencer and Zach are here, but today, today we have a very special guest. Zach, tell everyone who we have joining us today.

ZT (00:18)
Yeah, no more Dolocast. We're off the off the Dolocast train. But today we are joined by the one and only Dr. Colton Wood. Dr. Colton and his wife own True Light Chiropractic up in Salina, Texas. And we are super stoked to hear all about how they've built a very beautiful, successful pediatric prenatal practice in one of the most booming areas of the DFW. So Dr. Colton, welcome to the pod, man.

Spencer Dupre (00:20)
Tough.

Colton Wood (00:40)
And I appreciate it. I'm excited to be here. I would like to start out by saying we did not know when moving here, the magnitude of how much growth was going to become in Ticilina.

because we actually opened prior to COVID and about a year after we opened COVID happened and people just were rushing out of the Metroplex because they no longer had to show up in person in their office. And so they were moving out seeking more house, more land because of the cheaper prices, the farther away you got from the Metroplex. And now it's just grown to the point where now the pricing is about similar to the Metroplex. But.

ZT (00:53)
Mm.

Spencer Dupre (01:15)
It's basically the Metroplex.

Colton Wood (01:17)
Yeah, but the growth has been absolutely amazing and we are just so grateful to be where we're at in Salina, Texas. Land of the Bobcats, home of the free.

ZT (01:27)
nice.

For those that aren't familiar, how far north is Salina of like Dallas proper would you say?

Colton Wood (01:35)
It's in probably about an hour north, maybe a little less. If you just take the Dallas North's hallway all the way to the end of the Dallas North's hallway, that's Salina.

ZT (01:43)
Nice. Nice. think when I, I actually got to shadow you when I was in school back in like 20, was like right after y'all probably opened back up, uh, post COVID. And I remember taking the North tollway and just turned into a dirt road. was like, man, we are in the, we're in the sticks, but I'm pretty sure, pretty sure the tollway has been finished since then. yeah.

Spencer Dupre (01:59)
It's awesome. It's awesome. Dude,

Colton Wood (02:00)
You're up here.

Yeah, definitely.

Spencer Dupre (02:04)
I...

Colton Wood (02:04)
It's actually extending through Salina now, so.

Spencer Dupre (02:07)
Yeah, I also like we were we had just moved and we were going through a bunch of stuff and in my desk I have this like little bottle of essential oils that has true like chiropractic on it. It's like a roller with like a call like a focus blend or something. And I guess Kate got it and like whenever she would shadow you like right after I feel like I feel like we're like just connecting but we've been connected for so long Colton and Colton's like, he he's he's the unc.

ZT (02:07)
Nice.

Spencer Dupre (02:34)
for us, right? He was like the people that came before us in chiropractic school. So with Kairos training culture and the ninjas club and stuff that Zach and I became friends with, Colton and Kelsey were the OGs. So it's just cool, man, just to see you guys and get to know y'all better and see how you guys are growing. So tell everybody a little bit about, you know, why Celina.

Colton Wood (02:34)
you

street.

Spencer Dupre (02:57)
Why True Light? Why husband-wife practice? Like, what's your origin story?

Colton Wood (03:02)
So we could date it back. Let's just go all the way back to my childhood and then we'll kind of walk through that storyline of how I decided chiropractic in general. And so.

Looking back, I kind of grew up same traditional conventional medicine route that most American families do. All of my entire family, not just my mom, dad and sister, but extended family, uncle, aunt, grandparents, we all had the same primary care physician and he was awesome. Everybody loved him. He was great at what he was trained to do, but that didn't necessarily get us the results that we were seeking. so I dealt with, I mean, I had frequent illnesses.

I had

really bad allergies, had debilitating asthma to the point where I couldn't go to certain sports games, couldn't play baseball, first game, had an asthma attack, things like that. Then it turned out I didn't just grow out of those things. I grew into anxiety. We know that. And we've talked about in chiropractic, just the cascade of how these same neurological instances in the area of your spine and your neurology kind of lead into the next thing. You're not growing out of something, but you're leading into the next. And so I grew into more anxiety and then that became really debilitating where I wasn't wanting

to go to school and then.

As I developed relationships and friendships in high school that did help out quite a bit mentally, but then I was playing golf. That was like my getaway golf was my go-to. was not the best on the team, but it was my, my hideaway. would just go out, hit ball after ball till sundown. was the best, best getaway. But as I was doing that during a, I don't know if it was practice or if I was in a tournament or what, but I tweaked my back to the point where I couldn't bend down, couldn't put on my shoes. And my mom was already going to a chiropractor because her work actually

was providing that for her, which was really neat. She was high up in a car dealership and that was one of the benefits that they gave them was a local chiropractor saw like all the employees. She was like, how about you come along, be like a tag along with me. And so I went, they did a full exam, x-rays worked everything up, found out I had scoliosis, which was like a side thing. But then I was getting adjusted within two weeks. I was back playing golf, back to my getaway mentally. I was feeling better. And then I didn't realize until fast forward through college into chiropractic school,

why all of my anxiety, my allergies, my asthma, why all that was improving during that time of getting adjusted. And I thought that I was gonna go to chiropractic school to be a sports chiropractor because it helped me get back to playing golf.

ZT (05:25)
and

Colton Wood (05:25)
And so after going to chiropractic school and realizing like there's so much more to this like diving into the philosophy learning about the neurology learning about the way the chiropractic adjustment impacts the nervous system I was like there's so much more to this and like what if my mom and my parents knew this? Prior to me getting hurt in high school like why did it have to come down to a back injury? For me to find a chiropractor when they could have like if there was a pediatric and family chiropractor They'll let my parents know earlier. I know my parents would have gone that route because they were

ZT (05:42)
Mm-hmm.

Colton Wood (05:55)
doing anything and everything to help me. mean, I was getting allergy shots three times a week, but that was just what they knew because our primary care physician that everybody loved said, need to do this, this and this. And so that's what got me going in chiropractic. I wanted to make sure that I was able to reach these families a lot earlier than my family was reached through chiropractic.

Spencer Dupre (06:06)
you

Colton Wood (06:17)
And then, so that's how I got to chiropractic, I actually met Kelsey at undergraduate school. And so I met her when she came and visited the fraternity house, which was a lot of fun. She was actually just seeking a bunch of friends. And so I met her through that, ended up, I was actually with someone at the time, ended up.

Separated from that relationship, obviously getting with Kelsey a little bit later on because Kelsey is amazing. And then from there, we actually went to chiropractic school together through chiropractic school. Obviously that's when I decided I wanted to go the more family route.

Spencer Dupre (06:39)
Kelsey's awesome.

Colton Wood (06:50)
Kelsey always wanted to go the more pediatric and prenatal route. Her ideal client is somebody who's like wanting to get pregnant or already is pregnant. And so she already knew she was going that way. I needed some convincing and learning that I wanted to go the family route instead of the sports chiropractic route. and then we decided on Salina. We actually were planning on going to Austin, Texas, but we went down there like eight different times, trying to just make it feel like home and trying to make it work and looking for places. And it just felt like we were pushing to

make

something happen. Whereas when we were looking local to stay around family for future family oriented, like living, we, just felt like a pool, like everything was falling into place. We weren't having to force anything. Every, we were just looking for a downtown square. was awesome. We loved McKinney, but felt we didn't want to do that because of rent prices. There was a lot of chiropractors and folks on family there already. And so when we drove out to Salina, the first time we came out, I

just told Kelsey, I was like, this place is dusty. We drove out on a Sunday, was nobody here. We drove through the square like a tumbleweed blew through. And I was like, there's nobody here. Like, yeah, it's cute and there's potential, but like, who are we gonna serve? And then we came out on a Friday night. It was a Friday night market. There was young families everywhere. It was just, it like felt like home. We walked out there, we met the city manager. It was like one of the first people that we met. And he just walked us around.

Spencer Dupre (07:49)
You

Colton Wood (08:12)
introduced us to all the business owners, introduced us to the president of the chamber. And like literally in one night, we felt like we were already a part of the town. We were like, this is where we want to raise a family. And so we just felt pooled here. wasn't like we were seeking and chose and for something. It was like, it almost chose us. So we definitely felt led here. And so that's how we ended up in Salina. That's why we developed True Life.

ZT (08:37)
That's awesome. That's awesome. Hopefully with all that dust, the allergies aren't, aren't an issue anymore too.

Spencer Dupre (08:38)
Nice.

Colton Wood (08:42)
No, absolutely not.

Spencer Dupre (08:45)
Did I feel like,

Colton Wood (08:45)
I can adjust.

Spencer Dupre (08:46)
yeah, I feel like that's like such a big thing is like really like, when you're choosing your place to practice, it's I think it's so important to like really like, be in a place that you want to live and like you want to be a part of and I could be especially if you're like a family based practice, like you want to do life with these people and you like you really want to be a part of the community because you kind of understand like what they're going through. That's how we felt about our guy I was driving through and they have this place called Kim Z's. It's like a coffee shop and it looks like a gnome like hut like from

Alice in Wonderland. And, like, that's it. That's like the only thing on the road. And I, I drove by one time, like who would go to a place like this? And the more and more that we came in, like came through, were like, this place is awesome. And, it's like, you know, small town vibes and stuff. So I think that's so important. What is like the, what's the dynamic between like you and Kelsey and like true light, because, know, the husband and wife relationship.

it works for some people, it doesn't work for some people. like, especially starting out, like, what was that like for you guys? And how do you guys each play a role in the business without trying to do the same thing?

Colton Wood (09:54)
think chiropractic school was actually like a beautiful like pre-training for working together. And so obviously us knowing each other prior to going to chiropractic school, we had a certain relationship and dynamic there, lived separately. Obviously we were going to the same school, but we had a very close relationship, but we weren't together 24 seven.

When we went to chiropractic school, still lived separately, but you feel like you're together all the time in chiropractic school. We go to the same classroom, the teachers rotate through. I know that's not how it works anymore. There's, there's been changes since we were in school, but we were in the same classroom. Teachers rotated through, we'd go to labs. Maybe those were separate. Maybe those were together. And then we'd have study groups. were obviously part of the same study groups because we had the same group of friends. And so by the time you hit, I mean,

Spencer Dupre (10:23)
all the time.

Colton Wood (10:46)
And it'd be, we were also facilitators in ninjas at the time, now KTC. And so we'd get to school at 6.15 together. And then we wouldn't go home until like sometimes 8 PM if we were studying after school. And so we were together all the time. And that was a really hard dynamic at first for us to figure out, cause we weren't used to that. so having that as like a pre-training to leading into like opening our own office, it just felt so natural to work together. Like I couldn't imagine not working with her.

after opening True Light together. So the dynamic has shifted for sure. As we opened it, we also started living together. So we didn't live together until we were towards the end of Chiropractic School and moved out this direction.

And so that was unique, like opening the office was it was natural in the sense that like we were already bouncing ideas off of each other all through school. We were already talking about branding all through school. We were already talking about our business plan and building that out together all through school. We were already a part of Epic practice at the time, which is helping teach us business practices all through the last year of school. And so we were building out business plans. were building out systems. We were already doing all of the things. Get ready to open.

while we were in school. And so was like a natural progression for us when we started to open, but throughout it continues to evolve. So just like anything else in practice, it's like now that we have a child, it's different because we work different shifts now. So instead of always being in the office together at the same time, full time, we've now broken up the way that we work on the business outside of the office separately. And so that was also, that was actually something that

TWP really helped us with and, Stephanie helped us with was y'all shouldn't be working on the same things because y'all can have double the amount of productivity if y'all are working on two separate things. So Kelsey's more of like the CEO visionary, looking at stats, looking at the way the business is operating, looking at systems, making sure we're making the right hires, making the people changes we need to. Whereas I've now shifted in more of a marketing role and upfront communication role with all the new patients and getting everybody on boarded.

And so it's just the dynamic shifts and evolves, but I would say that it's always been natural for us because we learned how to be together all the time throughout school.

ZT (13:03)
That's really, really cool to hear, especially, mean, being around Spencer and Caitlin and then plenty of other of our friends are married couple in the same practice. How long did it take or really like prior to TWP when you guys are building out the branding, the systems through Epic the year before opening? How did you guys start to work together and really notice each other's geniuses? Like, was it pretty obvious right away? Like, hey, Kelsey's

Got the branding down or I've got the branding down. Kelsey's more on systems or was it more of a team aspect?

Colton Wood (13:37)
Man, for us and our relationship is pretty obvious because we're so different. And so we did, we went through a training one time with David Jackson where he talked about the personality types. So there's four different types of personality or social style. This is what he would call it. and there's a driver, it's an amiable, there's an expressive, and there's an analytical. So a driver is somebody who just cares about results, pretty low responsive. Like they're just all about time efficiency. Amiable is somebody who really cares about community. Great listener.

very empathetic. That's Kelsey. Then we have an analytical which maybe Kelsey leans a little bit more towards that. Definitely not me, but that's somebody who really wants the details and really wants the numbers.

And then expressive is definitely going to be more where my personality lies, which is much more imaginative, much more of a talker, much more of like needs the big picture and a connector. so it was very obvious that I needed to go more of the communication role. And we figured that out after this training, whereas she needed to go more of the in the weeds. She's also a very, like it takes a special type of genius to be in the numbers all the time and be able to like see the stats, but then also know what that means for your business and then have a direction.

to go after that and create action from those numbers and that has always been her and we know that and so for us it was pretty obvious just because we're so different and we knew that going into it but that training really helped open our eyes for that.

ZT (15:00)
Nice. They're cool. They're cool.

Spencer Dupre (15:04)
yeah. So mean, like going off of that, like in hiring, because you guys have had, think a couple of associates now, like what is. What's like the dynamic, because this is where Caitlin and I are at. We're about to bring on our first associate. like we're about to start advertising to start interviewing for our first associates. Like, what are some of the things that you guys, are like looking for based on knowing your personalities, right? Because like, I'm like, I'm more of.

ZT (15:20)
you

Spencer Dupre (15:28)
I'm more like expressive and Caitlin's more like of a driver. so like, what are you guys like looking for like in terms of like those personality dynamics? Like, are you looking more for like culture fit? Are you looking for like social like team, like social styles fit, just competency? Like, what are you guys looking for for that?

Colton Wood (15:46)
the associate role primarily a cultural fit. The personality type you can really start to just like once you take them through that training they'll be able to see really who.

they are and how they communicate. And the rest of that training is actually how, once you figure out what social style or personality type you are, it's how to communicate with the other personality types from that lens. And so once you take them through a training similar to that, or just show them, like once you have the awareness of what each one of those are, like it's really easy to see in another person. And then they can just kind of like flex a different personality type for them. So like neither one of Kelsey or I is really like a driver. But like we, we figured out how to flex that muscle or

like when we need to become more of a driver, like you can always do that and then just go back to like what your your normal state is. But for an associate, definitely looking more towards a culture fit personality type we can always figure out as we go along. But I feel like it's different for each practice. So like if you don't have I believe like you don't really have like an expressive on your team at all, you should probably be looking for some type of expressive to create a really good connection. But a lot of the best associates are going to be amiable because they're so empathetic.

such great listeners like patients respond very well to somebody who's amiable and really a lot of chiropractors are amiable because we care about people.

ZT (17:02)
So with that, when you're going into interviewing and those sort of things, are you asking specific questions that would let you know if someone's more amiable?

Colton Wood (17:11)
We actually have a in our interview process so we have them do a First they send a resume and a cover letter and they send it separately than just like from whatever

Like say they found us on Indeed or social media or whatever. They're sending this separately to make sure that they're following instructions. And from there we have a Google form that we'll send them with questions and it'll be in that Google form. And then at the end of the Google form, it says, Hey, send us a two minute video. Let us know what you are most excited about for this job. What brought you to chiropractic in the first place? And then like a fun question, like what are two of your favorite books or something like that? So just kind of like, you can see a little bit more about them that way. And then from there we move into.

ZT (17:30)
Mm-hmm.

Colton Wood (17:51)
to an interview, and so we already know their personality type going into the interview. so, sometimes they don't understand the question though, because you can pick multiple, and they'll just pick like all four. And then so, like going into it, you just kind of pick up on their personality type. don't typically ask them past that Google form.

ZT (18:06)
Nice.

Spencer Dupre (18:08)
Yeah, what? Okay. So like one of the things that to me that like really stands out about TrueLight is obviously like your branding, right? And so like, how do you feel like that like image of TrueLight and like what TrueLight is has evolved because you guys are what like six or seven years in practice now? And

Colton Wood (18:25)
Yeah, we'll hit six years, yep, this month.

Spencer Dupre (18:28)
Yeah. So like how has true light, like what true light is evolved, you know, like our practice, like empower, we just moved into our third office space and like each one looks totally different. And like the practice has just like evolved that as we have evolved as people, as our relationship has evolved, as like a leadership couple, like as our staff has evolved and all those things, like what is, how has true light developed from day one to now?

Colton Wood (18:52)
man, that's a great question.

We've stayed uniquely enough, like we've stayed in the same space. we just got a really good opportunity. Like I mentioned when we were being like pulled towards the line, we got amazing opportunity for a really large space that we could grow into. And it has exactly what we didn't realize this until we were in the space for a few months. But, Kelsey in school was listening to a speaker that had them write down and like manifest what your future practice would look like. So like to the detail of like what it looks like on the inside, was there a lot of natural light?

a lot of natural light, is there a parking lot? So like she literally wrote down exposed brick, lots of natural light, a parking lot in a safe area, downtown square. And we didn't realize this, we were already in a space and she like found this journal when we were like cleaning up and moving stuff to the practice. And it was like exactly our office. So was really neat, really cool to see that. But this space that we're in has really become our brand because we also didn't realize that this building is a historic land.

ZT (19:39)
You

Colton Wood (19:54)
in downtown Salina. And so like anybody who's from Salina already knew about this building. It's like a hundred year old building. It used to be a church. It's gone through like a couple different owners and everybody came and visited it when it was different businesses. And so when we took it over, it was like already a well-known space. And so for us to step in, create a family practice in it, people thought that that was very interesting and unique. So that helped with like growth in the very beginning.

And so we're kind of riding that. And then as we evolved, I would say, like as Kelsey got pregnant, all of a sudden we were seeing like a lot of pregnant women. And I don't know if it was just like, that's what we were talking about more with our practice members, because they're always asking about you and your life, or if that's what we were marketing more of, because we were diving deeper into it. We were taking birth classes. It's like the more knowledge you pick up on things as you're going through life, I feel like that's the people you start attracting. And then once we had Hayes, our son, it was like all of sudden we

attracted all these people who had also just had a newborn. And it was like all these people with a similar age child to we had like a very young family, very fresh newborn. And then like we were evolving with them. So I just feel like our brand goes along with different stages of life that we're in. The actual brand and logo and digital aspect of it. We started with one thing. And then as we moved along, we made this really awesome connection with a couple that's actually

from Columbia and once they separated it actually became her company but she was doing a lot of our social media. She did a full rebrand for us. She did our folders, our new patient folders and they were actually a really amazing connection for us to learn a lot about branding in general and so when we went through our rebrand I think that was maybe two years in I met them through a coffee shop that we were doing a Perfect Storm event at.

ZT (21:43)
You

Colton Wood (21:43)
And like

one person showed up to this coffee shop. was in Frisco. Like I didn't know that I actually wanted to do it in Frisco because that's about 30 minutes south of us. But I was like, you know what, like let's reach down that direction. And then we actually met them because they were the social media managers for that coffee shop. And then, so it was just like, it's funny how God works and the way that relationships line up in your life to help you evolve the way that you're supposed to. And that was definitely one of those instances that we were like divine connection and then helped us rebrand, create a brand. Then that's when Kelsey got pregnant, brought

bunch of praying moms then had Hayes brought in a bunch of kids and now it's like become such a young family practice which is we always wanted anyway.

ZT (22:23)
That's really cool. That's really cool.

And so with that, working with, with young families, what does the experience look like? And what are the, guess what it initially looked like when y'all opened six, six years ago, and now what does it look like? so that our listeners that maybe are just opening can hear some things to do and then some things not to.

Colton Wood (22:43)
For sure, so when we first opened, it's such a grind when you first open. But taking it back to earlier, we opened one year prior to COVID.

And so we just opened out of the gates, like all marketing cogs cranking. So we were doing events like new patient generating events, like perfect storm events. were talking about, it's basically the same communication with chiropractic with a different coding. So we would do allergy event. would do perfect storm event. We would do prenatal event. And it was all just putting a tag on something to get those people in to then talk about chiropractic.

But we were doing those, were doing wellness retention events, we were having yoga classes, we were out at events, we were setting up booths at Friday Night Market, anywhere that we could be seen we were, we were doing social media posts constantly. And so all of the marketing was a huge grind in the beginning and just getting new patients in and you don't know what's working or what's not working because you're just doing everything. And so during that phase we were getting a bunch of, I would just say all around Prax members. So it wasn't like we were very specific in a niche.

It was just we were just trying to gain traction and get our name out there in Salina. COVID hit, we were able to stay open because Collin County was amazing and then also chiropractic was deemed essential.

And we really only had like a 40 % drop in our practice of like people that were coming in. A lot of them came back after, and then it really exploded growth after that. But really the only thing that has changed is we've gotten more dialed in on what works and what didn't work in our area. Cause no, no matter the area you go to or your location, it's going to be unique and you can't just do what another practice is doing in another state or what someone else you're on a business call with is doing. Cause it might not

work for your community. And so for us, was very grassroots. Like a lot of people that are in a bigger city or area might not go to a bunch of chamber events because it's boring and stale. And there's just like all the older business owners or insurance people or whatever. And our community, like there's a lot of young professionals that are going to the chamber events because it's ran by a younger professional. And like, so our chamber events are really helpful for us. And they always have been because we connect with like-minded

Spencer Dupre (24:43)
Mm-hmm.

Colton Wood (24:57)
people there. That's unique though because not every area is like that but in a small town it might be really really beneficial for you to go to those things. So that hasn't technically evolved or changed but really the only thing like I mentioned that's changed is like we figured out what really works well for us and then we just like 5x go into those things instead of everything. If that answers that question.

ZT (25:18)
Yeah, sort of. Uh, and so I think that's really great. And then, so when you met someone at the chamber or out at a Friday, Friday market event, and they came into the office in 2019 or 2020, um, what did that look like? And has that evolved, uh, since, since really dialing in systems and, understanding who you, who you serve.

Colton Wood (25:41)
Yeah, for sure.

Definitely. So it used to actually revolve a lot around the insurance question in the beginning. It was basically anything we had a limiting belief about. seemed like it was always coming to us. And so we had a limiting belief about people coming in and just paying cash and us not taking insurance. And so we were always getting insurance questions and people were like, I've got this insurance. I'll take this. And it was very, it felt surface level. Whereas moving past COVID and people having more of a shift into like a natural holistic thought process, or at least questioning the

ZT (25:48)
Mm.

Colton Wood (26:13)
normal paradigm of healthcare, we have that question significantly less. Hardly anybody really comes at us with that, but it's also because our systems have evolved and changed and that objections overcome on the first phone call. So I don't ever hear it, but our front desk probably does, but they just overcome it. so...

Spencer Dupre (26:30)
Mm-hmm.

Colton Wood (26:32)
That's definitely been a huge shift from 2019, 2020, when you meet somebody coming into the office, they're definitely looking for the benefits that they're already paying for, whereas now they have a different value towards what we do, so they don't even question that.

Spencer Dupre (26:46)
Dude, I have a question for you. Okay, so in the pediatric and like family space, right? Especially when you're like in the nervous system conversation, you meet a lot of families who are on like their last in for whatever they're coming into, right? And I feel like sometimes it like,

It's not like to downplay like the lower back pain stuff, but I feel like a lot of times like for these kids who like, like the perfect storm kid, honestly, I feel like the perfect storm kid is a lot easier to talk to than like the colic and spit up kid or like the tongue tie kid, because the perfect storm kid, you just say it's like their nervous system is completely overwhelmed. And every time that they get overwhelmed, they do X, Y, and Z and that's it.

That's like, feel like for me, like a pretty simple conversation, maybe because I've studied it more than everything else. But like when you have these parents who are getting like zero sleep and they could care less about the nervous system, they just want their kid to shut up and go to bed. What do you got? Like how are you? Cause you're the communications guy. So like, how do you close that gap and let the parents know that like everything will be okay.

Because, like, especially in the situations where it's like the kid who's like, like the kid who's like, potosin induced, like, like, like not failure, but like unsuccessful, potosin induction turns C-section with the lip tie and now has a flat head and the baby is on, like GI supplement formula stuff.

How do you close that gap between super distraught parent and still not be symptom chasing of, we just want them to stop spitting up. We want to regulate their nervous system. What's that talk like? Because I feel like for us, we have a ton of parents like that. it's always awesome on the back end to see how well the kids do. But the biggest hurdle is this is actually something that can work and will be beneficial for your kids.

Colton Wood (28:53)
Absolutely. So that I love that question because that's what we do with every new patient consult, right?

So almost every parent is coming in just like that. By the time they get to a chiropractic office or they just heard like, hey, my friend told me the chiropractor could help with this. I haven't slept in a week or two because my baby like literally doesn't sleep or they just seem so uncomfortable or they're just like always tense and they have clenched fists or when they go to the bathroom, they're so upset and you can just tell they're trying really hard, but they can't go. They haven't pooped in 10 days. Like those types of things like you're mentioning. When the mom comes in, I'm basically first asking everything.

I'm like, tell me everything. The more I know, the more I can help. And so we're gonna first start with your birth story. Like what was pregnancy like? Like you mentioned, like pitocin induced, like prior to that, like did you have a big move during pregnancy? Like what was happening while you were pregnant that could have stressed your system? Cause you and baby were one. So if you had cortisol just rushing through your body, guess what baby did too. They're pre-wired for the stress response and this protective survival state before they ever come out.

And they're cramped in that uterus as they're growing. so talking with her about pregnancy, talking with her about the birth process and how that's physically stressful. I barely even touch on that. like, I don't have to tell you that that's a physically stressful process. You know that you're the one that went through it. couldn't imagine. Yeah. And being, being a man, like it's very easy for me to connect with a mom in that sense of like, could not imagine doing that. so knowing that you went through that physical stress, you know, it's stressful for baby to coming through.

Spencer Dupre (30:13)
You went through it.

ZT (30:15)
You

Colton Wood (30:27)
vaginal canal or even if it's C-section even more physically stressful, that's how I communicated to them because they're being assisted out. They're having to be pulled out. Yes, that was necessary at the time, but now it's time to unwind all that physical stress. It's time to unravel all of that that was happening in their body because it's still there. Your nervous system forgets nothing. And so when I start that conversation, I'll ask them, like, do you know what system controls every other system in the body? What's controlling their digestion? What's controlling their sleep? And they'll sit there and think and they

they guess a system or they'll say the nervous system, which is great. But if they didn't get it right, I'll be like close, but what's controlling that? Like what's the boss? And they'll always say the brain. If you ask what's the boss, everybody says the brain. And so it's like perfect. Yep, you're right. The brain is perceiving. The job of the brain is to perceive its internal and external environment. So anything coming in, your brain perceives that and then it coordinates the response of your entire body. This is super important in babies because whenever they're coming out, there's much physical place, stress normally placed on their upper cervical, upper neck.

area that controls all the things like sleep, all the things like digestion. So getting them back in a calmer state is going to help all of those other things. We've got to get their nervous system out of this protective state, this survival response. And then when they like, we'll explain the survival response sometimes it's like if a burglar came in your house and tried to take your baby, got a adrenaline shot you get, that is your survival response. That's your gas pedal sympathetic state. And so when your baby comes out pre-wired for that because of a stressful pregnancy or

whether it was a C-section or even a normal vaginal birth, like that's physically stressful for them. And 80 % of the time we've got dysfunction up here. And so they're already pre-wired for that state. We got to get them out of there. Cause if your body's in that response and you're chasing out a burglar, you're not worried about stopping and going to the bathroom. Your body's not worried about slowing down or going to sleep or peacefully digesting. Like all of that stuff happens on the other side of your nervous system and you can't be in both at the same time. So through time and repetition, we're going to adjust, we're going to unravel, we're going to decrease.

all this physical stress in your baby's body and you'll start to see the change. And when you start to see the change, we're looking for things like those clenched fists are calming down. You might see them take deeper breaths. You might see the grimace that's just always on their face start to relax. Like those little things are what we're looking for in the beginning. And then we'll start to see those big leaps and bounds of like two, four, six, eight weeks into care. All these symptoms that you're wanting, like that are the big deal right now, like the sleep, the digestion, they will start to un-

fold and unravel through this care as well. And then that's when we're really celebrating. We're high five and we're hugging, y'all are looking rested. And that's what we're really seeking. But it's just gonna take time, it's gonna take repetition, it's gonna be up and down journey, we're here with you. And so taking them all the way from the beginning and walking them through it typically builds the value in their mind. And they're like, let's go.

Spencer Dupre (33:17)
Yeah. Okay. So then that's great. Right. So I'm talking really, I think this conversation it's important for everybody because you can really apply that same conversation to anybody. Right. That's what I love about the whole nervous system care, whenever you're chasing symptoms and you're like in the fixation model of like, this is in place or out of place. You don't get to have that dialogue with people. And so it's really beautiful to be able to just like honor how the body is created and talk about the nervous system. And that's great.

And that always lands with mom. And so now you know where I'm going with this. Where, how are you overcoming the hurdle of, I just have to get my husband on board.

Colton Wood (33:59)
Ciao.

Spencer Dupre (34:00)
And then I have a follow-up to that because we're obviously all husbands and, you know, in different situations with our kids state, but, talk about that. How do you get the husband on board?

Colton Wood (34:12)
So it's not always a hurdle. When it is a hurdle, it's much more difficult though.

When it's not a hurdle, it's like, mom's already gone, coach. She's already got the A-OK or she wants to go talk with husband about finances, whatever the case. A lot of times it doesn't happen in our presence. So we don't get to talk with the husband. If we do, if they come to be a part of this experience, they're going to understand it too. But I would say a lot of the things that we're doing to help overcome that hurdle is we already have a bunch of dads getting adjusted in the office. And so we'll post it

about it, it'll be communicated on social media. Dads aren't often on social media, so they might not see that. We actually have dads events, like we'll have wellness events where it's just like me and a bunch of guys that meet up at a local brewery, or I wanna do something more involved with activity too, so maybe start like a run club or like we'll do like a quarterly run, something that like engages and gets a community of men together to talk about that, but man, really.

it's tough if they don't come into the office because you don't get to talk with them. And so if the mom gets sorry, typically they're gonna at least start getting adjusted. They might not just dive into a care plan because dad's like, no, financially we're not doing that, which is really frustrating because it's like, don't know what we're doing in the office. You're just going based on, yeah, exactly.

Spencer Dupre (35:30)
number.

ZT (35:31)
Thanks.

Colton Wood (35:32)
And so when mom starts getting adjusted or when baby starts getting adjusted, even if it's not the frequency we recommend, we will be like really teaching and training mom to look for those soft signs. And so when she's looking for that and her baby and she starts to see a baby that's a little bit more relaxed, even if it's like just for a moment or has like one better feeding throughout the day, that is all it takes for the mom to be like, we're doing this. Like, okay, yeah.

Spencer Dupre (35:58)
Yeah, can I pause you right there?

Okay, so when that happens, right? And dad is like, hey, we're not paying two grand for this three month care plan or we're not, whatever. Are you guys following up? I mean, like, let's just start and you guys can do pay per visit. then are you allowing them to like just pay per visit for the whole plan? Or are you like saying like, hey, for the next month.

Let's just, you can just pay per visit. And if you ever want to hop off of the train, you can, or if you ever want to get on like fully, then you can, or edit. Like, do you guys have like a period where it's like, okay, we're four weeks in. either, it's either like, it's either like go or get off the pot kind of thing. Like with the pay per visit thing, like what, how is that?

Colton Wood (36:42)
So on our report, I'll go through all of the...

care plan recommendations. So I'll go through their scans or care plan recommendations. And then Laura, our front desk, who's also a mom, she does a financial conversation. She's got it really down to a science, but she will connect on a motherly level or on a relationship level if they're having those types of questions. And she'll say, hey, look, like we're not trying to create more stress here. Let's do like the next week, like let's plan out, let's schedule out your plan as just pay per visit.

ZT (36:50)
you

Spencer Dupre (36:58)
Hmm.

Colton Wood (37:16)
I will follow up with you at the end of next week, give you that time to talk to your husband or if she knows, she kind of like varies. So like if somebody seems like a little bit more engaged, like she knows they're just gonna go figure out do I want option one or two with the husband? She's like, you just let me know next time. We're gonna schedule out your whole plan, just let me know what y'all choose next time.

And then she'll come in, tell them. But if she's kind of picking up that vibe, like a husband seems like this is going to be a no go, then she'll be like, let's schedule out the plan still. So she'll still bulk schedule and do like priority schedule for them. But in a week, she's like, I will follow up if you haven't let me know what option y'all choose. And we'll still honor the discount for the care plan up until that point. But then after next week, it'll just be pay per visit moving forward. And then obviously if the mom comes back two weeks later,

She's

like, hey, dad's down with it now. We're wanting to sign up. She's still going to honor that discount. But that typically gives them a timeline of like, y'all figure out your stuff at home and then also give a little time to see a little bit of progress. But that's typically what we do. We just haven't had that objection in so long that I'm like trying to think of how we have overcome that. That used to be an objection we got all the time. And it just hasn't been as frequent.

Spencer Dupre (38:23)
Yeah, I mean, that's like

Yeah, that's like where Kate and I are kind of at. It's like, because we adjust on the first visit, we like, because we've just seen so many parents like be so distraught and for them to come and spend an hour in our space and to us tell them how much we're going to help them and then send them home without an adjustment. I thought it was like, it was kind of tough for us. Maybe that'll change. Cause I used to not adjust on the first visit. And then I was like, dude, this baby like really needs an adjustment. And like, when you can literally like, when the parents are like super skeptical through the first visit.

and you're like holding their baby and you like had watched the baby go from like this like super tense ball to like literally melting in your hands and then you hand the baby back or really if it's like a tongue and latch top like latch baby where you like work on the baby's palate and then you give it back and the baby latches like efficiently and feeds for the first time in like four months or not four months usually but like you know, 12 weeks. Then that is they're like, yeah, this is gonna happen.

But like that's something that we've been getting a lot is like we adjust the baby on the first visit. Mom is like, this is so awesome. And then comes back and like we do that. Like when parents are like, Hey, like I'm going to have to talk to my husband about the finances. Like that's totally fair. Like I would not want Caitlin going and spending $2,500 on our family card. Like without me knowing about it. All right. At least like, let's have a conversation. Like it's a significant investment. totally get it. And so we say like, Hey, I get it. I understand. We're to book you out for your next couple of visits so that you have priority on the schedule.

So that whenever you do make a decision, you have those visits and we seamlessly move into your care. And then they'll call in like a couple of days later and be like, I talked to my husband. He's just not on board. And then they canceled the whole week. And like, that's kind of like what we've been seeing, not super frequently, but that's probably like our most like common, like if people do deny care, that's kind of how it plays out. So like, I'm trying to figure out, know, what do we do about that?

Colton Wood (40:16)
Yeah, no, so one of the things we did too was we would let them know if we kind of picked up the vibe that it was gonna be similar to that or I guess just anybody that they're gonna go home and talk to their spouse because I totally get it too. We're in the same boat. like, y'all, that is a significant investment. Definitely talk about it. That makes sense. Choose what option you wanna do. But we'll also let them know if your husband has any questions about the care.

or the financial investment, like we would love to talk with him. So like have him give us a call or if it's a question that you feel like you can't answer, you can call back and talk with us. Either way, like we're an open book. It's more about y'all's care than the financial investment. So we will figure that out and be flexible with you. So just give us a call if y'all have any questions.

And so to just like really let them know, like if he has questions, let him feel open to call us too. And honestly, just doing that, I don't know if their conversation changes or what, we haven't had a dad like call in with questions, but the dynamic shifts and like maybe he'll show up on the next appointment and just see, we'll invite, like have him come to the next adjustment and see what we're doing. Like just trying to involve him more is only gonna help the situation.

Spencer Dupre (41:25)
Yeah, what do you feel like is the hurdle? Because obviously, the three of us are married and we're all in the health and wellness space. it seems like for me, we don't have kids yet. So that's the hard part to be like, because obviously when you have kids, I'm super protective on who's going to be touching my kid and who's going to be working on my child.

ZT (41:29)
You

the

Spencer Dupre (41:50)
I'm gonna vet them like super hard, whether it's speech therapy or whatever. But like, what do you feel like is the disconnect? This is just speculation, but what do you feel like is the disconnect between like, dad being like, nah, the kid is fine, whenever like, they're obviously struggling. Like, where do you feel like that gap is?

Colton Wood (42:09)
Honestly, I feel like the dad's just disconnected from what's happening. I don't think the dad is as engaged in the family or the child's dynamic as they should be. Like how you mentioned, like, obviously I'm gonna vet that provider really hard, whoever's touching my child or caring for my child. Whereas the dad that's making this objection or like no, like saying no to the wife and the child getting this care.

ZT (42:12)
Mm-hmm.

Colton Wood (42:31)
Typically we don't ever meet that dad or hear from that dad. So it's like, they're clearly not as engaged in that family dynamic as they think they're just like the financial, gatekeeper. And so they're just like making sure they stick within the budget, but they're not actually finding out what's happening with a child. And who knows, they might be a dad that's traveling all the time and they don't actually know the struggles that the mom's going through whenever they're not there. And so they're just not, I think, I think that. Yeah. Yep.

ZT (42:37)
Mm-hmm.

Spencer Dupre (42:41)
Mm-hmm.

ZT (42:53)
Yeah, that's what I was going to, that's what I was going to mention is like, dad's not the one waking up two, three

times, times a week. Cause like I got work in the morning. So if you can take care of that, that'd be great. I think that's just something that's like a

Colton Wood (43:03)
Yeah, I think that gap

for sure.

Spencer Dupre (43:05)
Yeah,

I feel that dude. mean, all the dad, all the people that are like, Hey, I'm gonna talk to my husband. Typically, this is what happens like, Hey, I'm gonna talk to my husband about the finances. They call back and they're like, Hey, we're to go with option one or two or whatever. Typically the dad will show up within that next week to the appointment. Cause he's like, I'm gonna see what it's all about. Right. And then when you can explain it, that's what's really cool is like when that happens and you explain to dad what's going on. Once they see like, dude, this is awesome. They're all on board. And then that's whenever you start to roll into like,

Colton Wood (43:23)
Yep.

Spencer Dupre (43:35)
getting the whole family under care. that's where you change generationally the health of families, you know? And I think that's super cool.

Colton Wood (43:41)
for sure.

Yeah, so this is conversation.

There's a conversation that we had a lot when it came to like right around the birth of our son because we were bringing in a bunch of prenatal moms and then like a bunch of newborns around at same time just because that's what we were communicating and learning about. One of the things, because I was very similar in your thought process, but it just took me even more into conviction was during one of our birth classes, we did a birth class called Birth Restored. Anybody in our Metroplex who gets pregnant, I think they should do it with Acacia Hines. She's a doula, she's amazing. It's a more Christian based birth class.

that teaches you the progression through pregnancy, but then also the birth process. Even being a prenatal provider, there's just a lot that you don't know until you go through it, or a lot that you don't know until you do a birth class like that, where they're just like in the weeds, like talking about all the different phases of labor and what you can anticipate once your wife is there and how you can support her. And there was a portion of this that she talked about the husband and the dad.

being the spiritual leader of the family, but also being the protector. So like when you have dads that are pushing more towards having a hospital birth, because that's like what they've known and that's what they're comfortable with, rather than a birth center or a home birth, it's just because they don't have the education on what a birth center or a home birth can be. But once they have that education, they might make a different decision, but they're just in protector mode. They're just the protector of the family. And so they are doing what they know to be

Spencer Dupre (45:05)
Hmm.

Colton Wood (45:10)
right and so all they're trying to do is protect the unit and so they're like the hospital is the safest place to do it at they have all the different interventions for if something like this happens whereas when you explain to them and you educate on a birth center or a home birth they start to make different decisions but they become the spiritual leader of the family through that and so what a beautiful time to show your spiritual presence and your spiritual leader of the family then around the birth

and honoring the power that the mother has to birth a child and to be like, I trust and believe.

knowing this certain education and the knowledge that your body can do this and that it was made for this. And like, you can lift your wife up in such a beautiful spiritual way during that process by doing that, rather than just wanting to protect the unit and saying, no, let's go to the hospital route where they have all these interventions just in case something happens. Like, yes, there are certain instances for that. But if you go through a birth class where you get to learn all the different things that could come up and how they could be handled in the natural way versus like what we call

like physiological way versus the medical.

conventional way of birth, then you just start to shift. Knowledge is power. As you start to learn these things, you start to see it differently. And once you're aware of it, like you mentioned, when they come in the office and they see it and you get to explain it, boom, everything changes. Once you learn about the birth process, most men aren't learning about the birth process. Even being a prenatal provider, I had so much more to learn. And so the general man or the general dad out there that's either working a corporate job or maybe they have their own business and they're really hustling,

ZT (46:37)
Thank

Colton Wood (46:46)
they're not taking the time to learn about birth and that whole process, that's just something the woman does, or that's something that you just do it the way that your mom did it. And so getting them involved in a birth class early oftentimes really helps overcome an objection like that too.

ZT (46:50)
You

And so you guys, yeah. And are y'all, are y'all hosting those birth classes at True Light or is that something you like invite them with you somewhere else?

Spencer Dupre (47:04)
That was beautiful.

Colton Wood (47:06)
Yeah.

I normally just tell them about Birth Restored because Acacia, I don't know that she's doing at any other location yet. She just had one location near her. She lives in McKinney, I believe. I'm not actually sure where she lives, but that's where she was doing the class when we went to it. And I know that she was actually just starting to get more doulas to do the classes underneath her. So it might be spreading throughout the Metroplex, hopefully, because it was a really awesome class.

ZT (47:15)
Nice.

Okay.

Spencer Dupre (47:37)
That'd be super cool.

Yeah, the girl that we just hired to be our second CA, she's also a doula. And that would be a really cool thing to offer, especially now that we have this massive house. That'd be a really cool thing to do.

Colton Wood (47:47)
Heck yeah. Yeah,

birth restored, that's what it's called. I'm actually gonna reach out to see if she's doing it in any different location now, because I would love to host it here.

Spencer Dupre (47:57)
Yeah, that'd be sweet. Nice, man. Okay, well, what you got, Zach?

ZT (47:59)
That would be really cool.

No, I think just on top of that, like what is the what is the education? think Spencer and I just talked about this on our last episode. What is the education and that that drip of knowledge that you're working on with patients through three to six months? Like, how are you one balancing that fire hydrant? Because I feel like. And maybe it's just something I don't know about from from you all's perspective, but like in a pediatric prenatal, there's so much information you got to like be spewing out there and at the same time, like holding that back.

Spencer Dupre (48:21)
You

Colton Wood (48:29)
yeah.

ZT (48:31)
and making sure you don't overload someone.

Colton Wood (48:34)
That was the hardest thing for me. And so when we talk about social styles or personality types, me being more expressive, I wanted to tell them everything right off the bat. And I would go from, so we don't have necessarily like set new patient slots. Like I know some offices will do like 230 to 330 or whatever. And then like you're only seeing new patients. Ours we will work in when there's availability throughout the shift because we have three doctors now. And so like me being the main communicator,

we'll just shift everybody onto their schedule whenever we need to get a new patient in and I'll do new patient. So I will go from like high speed, high volume, super exciting, open adjusting flow. And I'm like vibing and I'm like in the flow talking, hanging out, connecting, communicating. And then now I got to go into a new patient exam and I'm like up here. And normally when new patients come in, they're not up, they're down here. Like their energy is low. Like the mom that hasn't slept in weeks, like they're struggling. And so I have to

Spencer Dupre (49:27)
Yep.

Colton Wood (49:34)
take a minute to calm myself down being expressive to not hit them with the fire hydrant education of everything. Because I'm going from seeing patients that have been here for, like you mentioned, three to six months or even four years. So they have such a good understanding of the chiropractic lifestyle. So now I'm going to someone who's never been to a chiropractor. Their energy level's down here. They're really struggling. And so I have to just really take a moment to chill before going in there. But then that drip knowledge.

ZT (49:44)
You

Colton Wood (50:01)
So we start with that education piece we mentioned earlier when explaining to the mom, like that is our new patient education. So we go through a gas first break analogy, talk about the three stresses that can send your body into a survival state and that we've got to work to get the body back in balance to where it can access the rest and digest phase. And so we just start with that, like basic knowledge. try not to give too much extra where it's just like, I'm layering a bunch of info on them. And then throughout care for pregnant

moms especially will start to drip by asking questions. So instead of telling them all of this information, when they're pregnant, I'm like, hey, are you planning on, like I already know from their paperwork on where they're giving birth at. So I'm like, hey, are you planning on breastfeeding afterwards? That opens up a whole conversation of like, okay, like if you're in the hospital, like are they gonna let you do skin to skin right after? Are they gonna let the baby do their natural like crawl to the nipple? And like that also helps push the placenta down, which is really unique.

So like is, have you talked about that with someone to find out if at that location you're giving birth, are they allowing things like that right when the baby's born? Are they taking the baby to clean them? If you're in a birth center, most likely they are. Have you all talked about that? Have you talked about a plan for breastfeeding? Is there lactation consultant there? Are you just going to like wing it because that's cool too. But if you have an issue, like do you have a lactation consultant that you can call? Like basically becoming a resource for them to like have contacts in case things come

but.

And then that also helps open up like, why not ask about breastfeeding? And then we can start educating them on that. And then we could talk about co-regulation and how when the nervous system's calm, co-regulation is another way to decrease out of that sympathetic state. like when your baby lays on you, your nervous system calms. so talking about that, it just opens up conversations when you ask more intentional questions rather than just how you're doing today, how's the weather, because that stuff comes up throughout conversation too. Like that's natural small talk, but like making sure every visit

Spencer Dupre (51:45)
Mm-hmm.

Colton Wood (52:00)
you've got an intentional question to ask. So it's like, how's your body changed since your last visit for an adult or with a baby? It's like, have you noticed any changes? Like we talked about with the soft signs. It's like starting to ask those questions gives you an end to educate on the next piece. So to take them to the next level. If it's somebody coming in with back pain, cause that happens too. It's like, Hey, have you noticed a difference? Did your attention move from the right side to the left? Did it move up in your back? Is it lower? Is it the same? Because if it's the same, that's cool. We just have more repetition. need to do if it's change your body's adapting. This is good.

your nervous system's responding, we're waking things up. And so you're able to have those deeper conversations if you ask intentional questions on every single visit. So that's how we try to drip it, is by asking the question first and then just going where that conversation takes us.

ZT (52:46)
That's awesome.

Spencer Dupre (52:47)
So for people, because like a lot of our audiences, like young practicing doctors, news, like students coming up through school, where do you feel like is the best place to start to learn all of these things? Like I get a ton of people that they hit me on there like, dude, where do you even start? how do you, where did you learn this? Or where did you learn that? And it's like, dude, just listen to news. I mean, like I really, like we're still like kind of green, you know, like we're three years in and all I do, like I got a lot.

Like there's always so much more to learn. And so like where, what are some places that you would push students to start to learn about prenatal pediatric practice? Because I feel like the gap, like you can come out of school and like really help a lot of people with lower back pain, neck, like neck pain. And then you can like kind of advance your way into more specific things like Zach has like for his practice. But I feel like there's a huge learning curve.

for prenatal pediatrics? Where do you feel like the best place to start is with that?

Colton Wood (53:51)
Man, finding any possible seminar that you can get to or any possible training that you can get to that has to do with prenatal and pediatric is to learn from the way that that doctor communicates. Everybody who's been in prenatal and pediatric chiropractic care communicates chiropractic differently than if you were going into a

Spencer Dupre (54:01)
Ahem.

Colton Wood (54:12)
like sector of chiropractic, I guess. And so just learning the way that those doctors communicate is how they have learned to communicate and connect with parents and build value in chiropractic through a parent's lens. So if that's the type of practice you want to get into, you've got to get with the people who've done it already.

Spencer Dupre (54:14)
Mm-hmm.

Colton Wood (54:28)
And so I would get into learning. I know that pediatric experience has a lot of modules for communication and science. When we were in the last year of school, Dr. Tony Ebel was still with David Jackson in my epic practice and they had modules built out for communication and science. A lot of those very similar ways of communicating has been just upleveled through him separating into the pediatric experience. And so just having access

to that as an early Docker as a student to learn the way to communicate and the framework.

even just the framework of a new patient exam, when it comes to like, if you're gonna use CLA Insight Scans, which if you're gonna be a family practice, I totally would suggest to do that, because that helps give a really good visual to parents to see what the nervous system is doing. So that's gonna be one place. David Fletcher, the creator of CLA Insight Scans has a CLA Insight Academy online. I love listening to him communicate. He's such a smooth communicator and he can take very.

Spencer Dupre (55:27)
Mhm.

Colton Wood (55:28)
very high level concepts and make it simple. And so just listening to people on repeat. I like the idea of having like modules that you can just keep listening to and just like learn through osmosis, like let it just become a part of you. So when you start communicating it, it's just unconscious and that's how it comes through.

Spencer Dupre (55:44)
Yeah, in terms of the scans, like for people who are scanning, I think Cassidy, she messaged me and was like, where did you hear about like what to call the different scans? What do you guys call the scans in your office so that people don't have to be like, the surface EMG scan, like, you know, the neuroinflammation tests, like, what do you guys call them?

ZT (55:57)
Mm.

Colton Wood (56:02)
Yeah.

I think,

so it starts on the phone call when they first call in, in our front desk, we just tell them to call them three different neurological scans that we're gonna do so we can see the way your body's functioning. So they stick with that. They've kind of adapted that to the way that like makes sense for them. And if you leave it up to your front desk to adapt it the way that makes sense for them, it's gonna make sense for the common laypeople.

Spencer Dupre (56:27)
Mm-hmm

Colton Wood (56:27)
And

so have them communicate it the way that's authentic to them and it will make sense to people outside your office. Then whenever they come in and you step in as the doctor, you can give it a little bit deeper explanation. So you're like, hey, I know they mentioned we're gonna do these three scans. They're about to come in and do them. Let me give you a quick low down on what they are.

You explain HRV. HRV is heart rate variability. Just nerd talk for how much reserve do we have in your body to take on stressors and heal on a day to day. How much gas we got in the tank. Then you go to the EMG and you're like, Hey, this is surface EMG. That's just nerd talk, right? It's just, it's like a nerdy word for letting us know how efficient your body's working. Where is it sending all of its energy? Where is it really protecting itself or where is it actually in good proper tone, less tension, normal function.

you

explain the thermal. Thermal scans just showing us temperature, like make it simple for them. thermography might sound intense, but really it's just showing us temperature balance or imbalance from side to side. That's where the body's trying to heal. So we're gonna find these areas, work with these scans and what they're showing us, make sure we reach your goals. So just making it simple for them, like take those big concepts once you walk in, make them simple.

ZT (57:35)
That's awesome.

Spencer Dupre (57:36)
Yeah, we call the HRV the battery, right? And so people are like, yeah, dude, you're on low battery, then if the battery is so low, you have to use this 45 % that you have in your battery to run your day to day. You're walking, you're running, you're digestion, you're feeding, you're growing. And so if a baby is on low battery and it takes all of their energy just to breastfeed, well, then they don't have enough energy in the battery to digest and heal and all that stuff.

Colton Wood (57:41)
Perfect.

Spencer Dupre (58:06)
And if they're in this sympathetic state, they're dumping all of the energy out of the battery and they're not getting into rest and relax, which is helping them charge their battery. And then, we talk about those kinds of things and we have a lot of people, cause Charles Schwab is like really close to us, like the Schwab HQ. So we have a ton of people, especially dads that are like super stat and like tech driven and then like.

What I find is funny, when you have the Schwab dad that's also kind of crunchy, he's always like, I don't know if I want this technology to expose my baby to radiation and those kind of things. We get that heard a lot. They're like, they safe? Do you have a lot of EMF that comes off of these things?

Colton Wood (58:47)
That's so interesting.

Spencer Dupre (58:48)
Yeah,

we have a lot of like pilots and Schwab dads are like our biggest like that's our like, when you talk about like, what does dad do and stuff like we have a lot of pilots, a lot of Schwab dads. So they're like super, super analytical. Yeah.

ZT (58:50)
Thank

Colton Wood (58:57)
Yeah.

See those pilots, the pilots are the traveling ones, man. They're the ones that don't,

they're not connected to the struggle that moms have. And so all those pilot dads are probably the ones making that decision.

Spencer Dupre (59:07)
Dude,

honestly though, the pilot dads are honestly some of the most supportive because they hear all the time that their wife is like battling like with the baby and they feel bad. they're like, do whatever you have to do. then, yeah. And then, but it's really cool. Cause every time that they're off, you know, when you know, when the dad is off, cause the dad's bringing the baby to the chiropractic care. And that's pretty cool.

Colton Wood (59:16)
struggling.

Well yeah, they feel bad because they're not there.

That's so cool

though. That's so cool seeing how engaged that they are whenever they are in town.

Spencer Dupre (59:36)
Yeah,

yeah, it is really sweet. So dude, that was so awesome. Zach, we're kind of out of time, dude. I feel like every time I talk to Colton, I never have enough time to, for us to hang out, bro. But you have any, yeah, any like last closing comments or anything like that on your end, Zach or Colton?

ZT (59:41)
Yeah.

Colton Wood (59:46)
Dude, I know, I feel like we could talk about this forever.

ZT (59:49)
for

Nothing. The biggest thing is, is where can people find you learn more about you? And I know you're starting to roll out some education as well for, car.

Colton Wood (1:00:05)
Yeah, for sure. So you can find me on Instagram, I'm Dr. Colton, or you can find True Like Hypractic also on Instagram. It's just True Like Hypractic as the handle. I would suggest following us there.

We are starting to roll out some pediatric seminars, like adjusting wise with Dr. Colton and Lacy Neville from Free Spirit Chiropractic, which are in Tulsa. We had our first one last month and it went incredible. We had doctors fly in from all over the country. We also had some students show up. We really started diving into this space so we can be there for students, like you mentioned, because it's really hard to find people who have done it or who are doing it right now in the trenches with you. And so to help explain a lot of that communication,

gave you some tips on adjusting, that's why we started that. So yeah, find us on Instagram and then we will be blasting out another one of those probably towards the fall of this year. If not, we'll be doing it at the beginning of next year again. So absolutely, follow us there.

ZT (1:00:58)
Awesome. I would definitely recommend knowing the brains of you and the Nevels. I think that's powerhouse team.

Spencer Dupre (1:01:04)
Yeah, if you guys don't know who the Nevels are, check way back in the podcast episodes. We have, I think like an hour long episode with both of the Nevels. So, bro, Colton, as always, it's cool to hang out with you. It's a pleasure. Thanks so much for being on the show. And yeah, you guys give Colton a follow and stay up with True Light. They are legit. So we'll see you guys next time. Peace.

ZT (1:01:08)
You

Colton Wood (1:01:24)
I appreciate

y'all having me. Y'all have a good one.