96. Profit & Purpose 2025 Recap

Spencer Dupre (00:01)
Yo, yo, yo everybody. What is that? Welcome back to another episode of the second best chiropractic podcast out there. what now? Cairo podcast with your boys. We're actually about to switch professions. We're, we're changing just to let you guys know. ⁓ Zach and I are going on tour and by tour, mean the PGA tour. We have become professional golfers and I'm leaving.

ZT (00:17)
Yes.

Yes.

Spencer Dupre (00:30)
my clinic behind to Caitlin to run so I can chase my dreams of becoming a professional golfer.

ZT (00:38)
I mean, I made one birdie last time I played golf. So basically, mean, put me on Coyote Hollow this weekend in the PGA. Yeah.

Spencer Dupre (00:41)
You're ready.

Scotty is shaking. Scotty is shaking. ⁓

But yeah, what's up guys? Welcome back. We ⁓ could definitely not make a living playing golf because we played golf this last weekend.

ZT (01:00)
we could make a living building a golf course.

Spencer Dupre (01:03)
We could, or maybe a golf YouTube channel. That would be hilarious.

ZT (01:08)
Yeah, watch us try to break a hundred.

Spencer Dupre (01:11)
Yep. Break my back. Yeah, literally hot dogs at the turn. But anyway, so, ⁓ yeah, dude, what we will talk about today though, is, ⁓ it's been a good week since our, trip to Nashville for Steph's profit and purpose. ⁓ I've had a lot of things come into play and implementation. A lot has changed just in the last week for me.

ZT (01:14)
At the turn.

Yeah. Cracking busy at the turn.

Spencer Dupre (01:40)
We didn't record last week, you guys. We would have done a recap episode a little sooner, but it was like monsooning in Dallas and Zach's internet went out. We had no connection to the source, that is the internet. Now ⁓ we're back. This is our recap episode. Zach, how was your trip to Nashville?

ZT (01:48)
Yeah, that was perfect.

Shriveled Nashville was awesome. ⁓ some slight delays getting there. So the first morning session was a little rough on Friday, but all in all, mean, I don't want to necessarily, I mean, I guess there were unlocks, right? Like just things, but there's also just so much in my subconscious that I wasn't aware of that was, ⁓ became aware of. it was, was, was incredibly enlightening. ⁓ I mean, every speaker had at least

two things that I could take home with. And yeah, both a lot of momentum, shift and swing coming off of that weekend.

Spencer Dupre (02:39)
What were some of the most memorable things that people said for you? What's the one or two things that's echoing for you since that?

ZT (02:53)
Yeah, I think one of the big ones, I guess the two big ones, they both tie together. But I thought, what'd say? Right in it. Yeah. I think what Taylor and Cody both did without, I mean, knowing what they either were talking about is they both fell off each other really well. So Taylor Welch spoke on Friday night. one thing that, I mean, one, I'd ask a personal question.

Spencer Dupre (02:59)
We're just like right in it.

So we're just like right in it, right? Straight into the deep end.

ZT (03:23)
And he just gave me a great answer to but the thing that's been like playing in the back of my head was his way of kind of communicating how God or the universe will place things back in your in your field. And so the way I portrayed it was basically your subconscious lives in your brain, but it transmits those thoughts up into up into God up into the universe. And then it almost creates like the cyclical cyclical to tough work from it.

Um, cyclical like motion where then God puts that back in front of you. Um, so that you continue to live that out in reality and by trying to get ahead of it without addressing the subconscious, you're just going to continue to live the same life over and over again. Um, and that is definitely something I have learned about myself is, uh, I have a self sabotaging tendency, um, or an inability to really

receive what God is putting in my field. So I revert back to old patterns, ⁓ old habits and kind of old things.

Spencer Dupre (04:29)
Yeah, for all my zone nerds out there, guys understand what Zach's talking about. That's like a huge thing to talk about. If you want to know what's going on in someone's subconscious, just look at their life. Because all your actions, all your inactions, all the results are just all driven by your subconscious. I think it's one of the things, because zone is a chiropractic technique, and it's a thing that we learn and stuff. But it's really more of so the outside of the healing aspect, more of like a

ZT (04:35)
Mm-hmm.

Spencer Dupre (04:57)
you as a beingness rather like you as a person, what that means for you. But just to give you guys a quick little insight, like, cause we talk a lot about Steph's ⁓ events and it's really cool to see people who listen to the podcast. It's always really surprising when you guys are like, dude, I listen to your podcast. I'm like, ⁓ man. ⁓ We're really thankful that you guys listened to this show. Yeah, but

ZT (05:16)
you

Spencer Dupre (05:25)
To give you guys just a little, for those of you who weren't at Steph's thing, we went to Nashville a couple of weeks ago for this event called Profit and Purpose. And you would think that a lot of it is more about how to manage your money, how to get more new patients, how to close bigger care plans. And the cool part about Steph's events is ⁓ it's never more about who you are as a practitioner, but it's more about who you are as a person, because your person fuels who you are as a practitioner.

And so we did a lot of the whole weekend was really more on identity than it was really income or cashflow or anything like that. ⁓ And so that was really cool. ⁓ They did have a couple, I think there was like two sessions that were actually tactical. One of them was Cal and like AI and the other one was stuff like marketing one. And then other than that, like everything else was more on identity. So that was just really impactful.

ZT (06:19)
Mm-hmm.

Spencer Dupre (06:21)
I would say that like, if you guys haven't been to a wealthy practitioner event, you need to go. Cause last year, Kate and I went to Nashville for Steph's event called Scale Up. And then this year was the second annual Nashville trip for the wealthy practitioner. And our lives are just totally different in the last 12 months, like a complete 180 from where we were 12 months ago. And so it was just super transformative if you just really dive in.

Anyway, all that to say just to give people some context as to what we're talking about, what event we're talking about. ⁓ What else is that? What else came across? so, you know, living out the themes that are playing in your subconscious mind, how to, you know, address them. What else you got? What else have you ⁓ taken away?

ZT (07:09)
I think another,

another big takeaway too, was the subconscious agreements. ⁓ so stemming off of that, what, agreements and this was coming more from Cody Jefferson was what agreements have you made with yourself, whether you know it or you don't know it. And, ⁓ just the first example that came to my mind for me, I don't know. I've shared quite a bit, like being an offensive lineman, weight loss, that whole journey. ⁓

was like I have a subconscious agreement that I didn't really know about until sitting with it for a couple of minutes, um, was there's no point in losing weight if I'm just going to gain it back. So I was just constantly, you know, and that would show up. would lose 10, 15 pounds. I do 75 hard three months later. It's all back. I do keto for 21 days, lose the weight, come right back. Um,

Spencer Dupre (07:46)
Mm-hmm.

same.

ZT (08:00)
And so really uncovering where that is in my business, where that is in my marriage, friendships, those sort of things, I think will really help 10X life because I'll be able to break those agreements with my subconscious mind.

Spencer Dupre (08:15)
Yeah, the crutch of the husky boy. I denounce, I denounce my husky boy membership. I'm canceling it. Sending it back to get a golf membership at a country club. ⁓ Yeah, that's good, dude. That's good. Thanks for sharing. bet. mean, there's all kinds of things, man. Like, ⁓ one of the biggest things that I learned is like, yeah, about the agreements. It's basic. Your agreements are basically anything that any sentence that you could say, I believe.

ZT (08:18)
Yeah.

Yeah.

Thank

Spencer Dupre (08:45)
X, and Z. Those are all agreements formed by either ⁓ people in your past, events in your past, or actions from your past. So like, ⁓ you know, Facebook ads don't work, right? Or, ⁓ you know, the only way to grow your practice is word of mouth. Or, you know, whatever, making money is hard. All of those kind of things. Those are agreements.

that you have. so basically, based off of your set of agreements, if you are a zoned person, these are called your concepts. Well, your agreements and your concepts, I think, are a little bit different, but we're not going to kind of nitpick that. these are all those things that power your subconscious mind, which then are underlying themes of all of your actions. so taking inventory of those and then seeing how they play into

your into your actions and into your life. That's like a super important part and how to break those agreements and then consistent. think the biggest thing for me though in the past, cause it's been like two weeks since we've gone or a week, whatever. It's understanding when those false agreements come up, forgiving myself for even letting them come into my field and then just saying no, thank you to them. Like that's like a really like, that's probably like the biggest challenge for me in the past couple of weeks.

ZT (09:46)
Mm-hmm.

Spencer Dupre (10:10)
seeing how I can get back into my old patterns, like when you come off the seminar high, you know? And when you come down and everything kind of settles, it's like, what is left after this settled? What has changed?

ZT (10:21)
And I think too with that, like before saying no thanks is something Taylor had us do like forgiving our past self, like thanks for getting me so far. ⁓ and so that's something I've, I've done as well. Like ⁓ I'm really easy pattern I can fall into. as I know how good journaling is for me at night. just as a recap, kind of get my mind right before you go into bed. And one of last things I ever want to do, or really the last thing I want to do every day is swirl on TikTok for 30 minutes.

and, and send those dispenser, but, ⁓ and so with that, when I catch myself wanting to scroll, I'll say, Hey, thanks for getting me so far. ⁓ but I'm to take it from here and just get the notebook out. ⁓ and then say no, thanks to, to pick Tom.

Spencer Dupre (10:50)
You

Yeah, dude, the phone, bro, is such a trap. Like it's something that I realized the only time that I ever really get on my phone and like scroll like that is like one in the morning, because that's what I'm waking up. And then two, like anytime I'm like overwhelmed, I'll just kind of like deflect onto that. And the faster that I can realize that pattern of like, oh, I'm just wasting time to avoid whatever I don't want to do, whatever the hard task is to do. And so if you feel like, you know, it's just

ZT (11:23)
Mm-hmm.

Yeah. Whatever the hard task is that I'm.

Spencer Dupre (11:40)
Snacking is a big thing for me like that too, bro. Whenever I snack, it's anything that that dopamine hit. It's like when I don't want to do something or I'm overwhelmed, snacking. ⁓

ZT (11:50)
Mm.

I have a similar, but just like random tasks around the house. Like, like, no, no, no, like I'll have like a big project or an emailing to send or reach out to the person. Um, and I'll just do like a random house task that doesn't make the house cleaner, more efficient. Um, like I'll like redo a drawer and I'll spend like 20 minutes on that and be like, well, I guess I still gotta do that other task.

Spencer Dupre (11:57)
⁓ I hate it. Dishes.

putting together your sauna.

Dude, that's how it was. Like I knew that I needed to be more, whenever I first started up, I knew I needed to be marketing or I knew I needed to whatever. And instead I would like try to find a new spot for the mints or like be like, I need to redo my website again or something like that. All for the sake of like, well, when I do get more patients, like they're going to want to know where the mints are or like, you know, something like justifying my procrastination. And that's that like self-sabotage talk that's in there. ⁓

So that being said, Zach, what are some of the things that you have implemented if you have implemented and slash or changed anything in this time after Nashville? I don't know if it was one week or two weeks. It feels like it's been a month since we've been in Nashville. But what are some things that you've implemented since then?

ZT (13:10)
Yeah, that's what it's been forever.

Yeah, I

I think a big one has been taking inventory. so taking inventory of where my mind's at, really doing my best to set my mind and my subconscious up for success each and every day, whether that's, you know, two, three minutes of meditation, prayer, journaling, those sort of things. And then also, ⁓ I mean, one plan of action. So I thought it was interesting. I talked a lot.

Not a lot, but during our weekly meeting last week, I had shared with my team, some of my, ⁓ some of my thoughts are like things that came up from the seminar and had them kind of think through those. And so it was really interesting to, ⁓ one, like not just do it on my own. think it's being.

a three person team, it can be really easy just to like take on all that and then not share it with them. But I was like, let's, let's share it with them. Um, really so that we're all growing at a high level. And so hearing their, their thoughts and they're all just getting kind of started on a personal development journey. Um, it was really interesting to kind of reflect back on and be like, okay, cool. Um, so sharing with my team, that was really the first one I shared post seminar, which sounds terrible, but normally I just come back and I'm like,

All right, here's what we're going to do post seminar because, you know, learning all these new cool things to do. Yeah. ⁓ but instead open it up. And I thought that was a great aspect of stuff. Seminar was, it wasn't, ⁓ extreme. mean, it was extremely tactical, tactical, ⁓ more from a subconscious kind of mindset space. What about you?

Spencer Dupre (14:37)
You just dump on them.

leaf standpoint.

Dude, a lot has changed since this event. and I both had just realized, were like, know, like if we, like, cause last year we went to Nashville and after that, like we had gone all in like at the beginning of the year and then we went to Nashville and then it was just awesome. ⁓ And so we were like, we're just gonna keep diving all in. And so, you know, we had said, you know, this will probably be, if we go into this.

with the same kind of open mind. If we go into this with the same like just willingness to just be not like to just be impacted by this weekend, like everything will change again. And it's funny that the whole weekend, I didn't even know, I didn't know when we were flying out. I didn't know what, who the speakers were ⁓ except for like the people who Steph had told me that she was bringing. I didn't know like the itinerary or anything.

And I had been just thinking and praying on what is next? What do need to learn next? And I had been just like, do I need to learn about marketing? Do I need to learn about customer retention? Do I need to learn about leadership? Do I need to learn about all that stuff? And I just been getting this same feedback of I just need to learn more about myself. I need to just know who I am more.

I picked up this book called Living Fearless by Jamie Winship, which is all about identity. I like the weeks leading up to the whole seminar, I had just been reading on identity, what God says about you, who you're meant to be, how to reclaim your identity, how to recognize your false self, all that stuff. And so I'm like in the middle of this book, we go to Nashville, the whole weekend's on identity. And I'm like, dang. So I would say that I'm on like the precipice of like my next like biggest breakthrough. I have no idea what that looks like.

But when you feel that shift coming, you can kind of feel that. So I feel it's kind of coming on the cusp for me and Kate. And ⁓ that's marked by my pro golf swing. ⁓ Because I used to hate golf. And I was like, golf sucks. ⁓ And now I'm wearing a shirt that says, it's tee time. But. ⁓

Yeah, dude. So the whole thing is on identity. like, what have we implemented? There's three main things that we've implemented ⁓ since Nashville. ⁓ One, Callum talked about AI and I just had this like download of like, dude, I'm using chat GPT a ton, but I'm still like, I'm not using AI creatively enough. Like there's so many things that it can do.

like in terms of like, can get it to write this or I can get it to plan this or analyze these things. But it like, it was still, I was, I like just realized that I was like, I'm using AI after the fact, I do a task to like put everything together or something like that. So anyway, I was like, dude, why am I not, I was like, what would be one of the big things that we have, we just brought on our associate Dr. Haley and

She we were like, how we're going to have our doctors meeting at noon every Tuesday. And then I was like, okay, how do we make sure we have better notes? Documentation is like always a thing that like lingers in the back of my mind. Cause step did like this one thing that says like lawsuits are, and I had just said like a waste of time or like evil or something like that. And I was like, this is how I feel about an audit. Like, and I realized that I was like, I'm living in fear that I'm going to get audited and I'm going to get in trouble.

ZT (18:31)
It's

Spencer Dupre (18:40)
for something that I didn't intentionally do wrong. And I don't want to get in trouble with the board or with the state or anything like that just because I don't know what I'm But in reality, I'm not even going to say that because that's a limiting belief. But anyway, I almost said in reality, that happens. But it's like, I don't even know that. I've never heard of anybody getting audited. So I don't know why in my mind it's such a gremlin.

So I was like, dude, like what if I could use AI to write my notes and then it'll never mess up. So it's like, if I have something that understands documentation and charting better than everybody else, then I can never get in trouble. And so was like, okay. So I started doing some research on perplexity on the best ⁓ AI charting softwares because they have a ton of them. They're all medical scribes. ⁓ And so I did some research.

ZT (19:36)
Yeah, for sure.

Spencer Dupre (19:41)
And ⁓ the one that I came down to was either Freed AI, which is a software thing. then, but there was this like sleeper one that patient, ⁓ that perplexity was like, yo, you should check this out. It's called patient notes. It's this like small company out of ⁓ Australia and it's 15 bucks a month compared to Freed. And Freed is a hundred bucks a month. And Freed like has these like standards.

But what I learned about patient notes is that you can program it the same way that you program Chad GBT. So the same way that you give Chad GBT or Claude your information about your business, the tone that you want to write, what's pertinent, and how it says, give it a prompt, basically, you can give patient notes a prompt that it holds onto. And then every time you record a history or a visit, it will build out your soap note based off of your prompt.

ZT (20:19)
It's not.

Mm.

Spencer Dupre (20:38)
And

so I like downloaded like the TVC board rules, a bunch of like chiropractic standard and ethics documentation stuff. I uploaded to that. now ⁓ our day ones and day twos and our visits, they all get recorded through AI. It auto-populates that thing and it has an integration into our EHR. So it automatically puts it in there. So all I have to do is press record and that's all taken care of. So I just started doing that. That was, that's, it's been fantastic. ⁓

And so it's game changer. And if anybody is interested in that, just hit me up. I'll walk you through kind of what we do. I have like a, I have a, I have a loom video that I recorded to show people how to do it because that's what our associates going to watch to learn how to do it. So dude, that's been fire. Like it's been so good. It allows me to be more present in my visits because I'm not worried about writing things down or like making sure I take these notes or anything like that.

It's been really good, dude. And I'm only still using it to like, I'm only using one of its features. So it has like a ton of more features. So that's been a thing that we've been implementing. It's just like, why am I not using the technology that I have?

ZT (21:52)
Yeah, that was a big

one too. Like Bailey had mentioned on top of the AI stuff was creating like their own. Like CA or like their own office voice, through Claude or chat GBT. Cause that is, I mean, one of the most common question is like, how should I respond to this text or how should I respond to this email? And I'm like, I'll just take care of it. ⁓ and then

Spencer Dupre (22:12)
Yes.

ZT (22:16)
one that doesn't enable them to ever figure it out. But then it also adds more to my plate. So like they can handle the rescheduling, but a bigger question, uh, they don't really know. that's, that's something I'm in development of as well. Uh, really to help my staff where they can just screenshot a conversation, drop it in chat, GPT, and then boom, go right from there. So

Spencer Dupre (22:37)
Yeah, so that's another thing that I took away as well. Bailey had a fantastic talk, which Bailey's episode should be dropping before this one. It's the one I'm uploading today. Bailey Sloan with our friends at Cadence Chiropractic, she's in the TWP group. She talked about this concept of radical candor, which like I always said, like, I my staff to feel like they're family and all those kinds of things. But like family, you like.

ZT (22:42)
Yes, you can.

Spencer Dupre (23:04)
Look past their faults and you say, like that's my family. And so I'm going to whatever. And there's just a lot of allowing that happens with family where teamwork is it's like family, but you hold them accountable for everything. And it's this concept that she said called about radical candor. And so me and Kay, we were like, this is where we're missing in our leadership is that we treat our people like family, but we don't give them the honesty. And so we don't have a team. We just have people in our office. And so.

ZT (23:12)
Mm-hmm.

Spencer Dupre (23:34)
Dude, just started, we just went in there and we just said, hey, listen, like, we were just honest. We were like, you guys are here for a reason. And one of the things we were like, if you're asking us like four things, like just how to respond to a message and all of those kinds of things, like you should be doing that. Like we brought you to be contributors and we think that you guys have good ideas. And so we want you to come with us with ideas and not problems. And so it's like,

ZT (23:59)
Mm-hmm.

Spencer Dupre (24:01)
You know, we're all adults and we can all problem solve for ourself. And so, ⁓ I have one of those AI assistants already. I can probably refine it a little bit for them. So I said, talk to this thing. It should give you some insight. Then if you have other questions come to me with three solutions to the problem, and then we'll talk about the ones and dude, it's been fantastic. Like, I don't know if I've been asked like, Hey, how do I do this? Like ever again, which has been nice. It's been very freeing, but it also has been like very empowering to the team. Like I feel like.

everybody on our team has been like ⁓ a lot happier, a lot more fulfilled. It seems like they have a lot more direction because they don't have to, they're not always worrying if I'm going to tell them like, you're doing this wrong. So that's been sweet. ⁓ That's been really good. So.

ZT (24:49)
And I think one more, one more thing on top of that, that you reminded me of one thing I've realized too, on top of that is all, I'm always the person that I try to figure it out. so going through what my wife and I've gone through over the last couple of months, and then just reflecting back on the business I've learned, like, if something is broken or, um, not working, I'll just try to go in there and.

I'm going to have a bull tattooed on my back because I was always kind of my personality. I'll just bull my way through. I'll just push through it. And sometimes that makes things a lot worse. And so I realized I working with a marketing company or working with a partner.

whatever it might be, like I'll just try to do their job for them. Cause I'm like, I'll just get it done faster. Um, and that'll get us results faster. And that's not always necessarily the case. And so we started working with a new marketing company just last week. And when it's funny, because I like subconsciously mentioned like, Hey, let me know. Like I see that these are three of the tasks you want to do. Like I can do one of them. And they were like, Nope, you, you pay us to do that. So you just sit back and do the chiropractic stuff. And I was like, wow.

It's really cool that once that was in my awareness and in my, in my subconscious, like that, type of partner came about and like, was just like, no, like you, that's not free to do. That's not what you pay us for. And so really trying to lean into that and other aspects of where am I, where am I looking to control too much of the future and of the results and not necessarily just be open to, to receiving and letting it happen.

Spencer Dupre (26:22)
Yeah, I think that one of the big things like that was like super eye opening with Steph was like that agreements like workshop, like where she just basically gave you some sentences and you just filled in the blank, but you have to write them down because like the kinesthetic action of you like writing it down, like one, it like makes it real. And that was one of the biggest things. Like I just try to keep like too much in my head or like when I write things down, I don't ever revisit them. So like I'm saying like, dude, how am I using technology better?

ZT (26:45)
Mm-hmm.

Spencer Dupre (26:49)
since we're doing the AI note taking thing that's on my iPad. So I basically donated my iPad that I had personally to the office so that it can be like the doctor's iPad. And I bought this thing called the Kindle Scribe. It's sick. It's like the remarkable notepad, but it has more storage and it ⁓ has AI in it actually. So I can write notes and just write things down and it'll give me a summary of my handwritten notes, which is crazy. ⁓

ZT (27:18)
as well.

Spencer Dupre (27:19)
So pretty sweet. yeah, just like really trying to get things out of my brain and onto paper has been like super helpful. And then I can carry this thing around. don't have like a billion little notepads. I can stay organized. Yeah, it's good, dude.

ZT (27:34)
Kindle scribe, I like it. You've

always been very tech savvy. You've always been in the trends. it's thing you be value or look to you for.

Spencer Dupre (27:41)
I like to work.

Yeah, I like to keep things simple and if tech makes my life simple, then I'm for it. ⁓ Yeah, doing the last thing ⁓ that I implemented is Cody Jefferson. He was fire. His talk was really solid and I just resonated a lot with his content. Whereas before I didn't like the first time I heard him, I was like, I don't even know this guy's saying. And I think I wasn't like really open to like the level of stuff that he was talking to.

And, but a lot of the stuff that he was talking about, like one made me like super uncomfortable, but like in a good way, like it like challenged me and not like uncomfortable. was like, I didn't feel safe, but, like I feel very challenged by a lot of the things that he said. And I just saw a lot of myself and like where things come up in my life. So I just reached out to him to see if I could join his mastermind and, he offered me one-to-one coaching. And so now I just signed up for a year of one-to-one coaching with Cody. So.

We'll come back to Nashville next year and we'll see what's up. So that's been implementation and this has been daily coaching. So like every day I check in with Cody and it's been pretty good.

Both. Yeah, it's been wild, dude. we, yeah, we talk every day, which is a lot more accountability than I'm used to, ⁓ which is great. So it's been a big challenge, but it's been good.

ZT (29:08)
Nice man,

nice. Well, I think that's it for our profit and purpose recap.

Spencer Dupre (29:15)
Dude, yeah, was good, man. It was good. ⁓ yes, if you could give our listeners, one piece of advice based off of this weekend that they could do today, what would it be?

ZT (29:30)
I'd say commit to getting into the room. I ⁓ almost backed out last minute. ⁓ I was feeling a lot of pressure in different aspects of life. And so I ⁓ was like, you know what? This is too much. I don't want to go ⁓ too much stimulus, not like too much money, but like it was just too much going on. And so I almost backed out and told Steph, told Nikki, and they're like, no, like we really won't let you.

because we know how impactful this weekend is going to be for you. So, ⁓ commit to being in the room, get in the room, ⁓ and be open kind of like what Spencer was saying. Like, don't try to force what you think your biggest takeaway should be, but be open to, to whatever comes out and allowed to impact you.

Spencer Dupre (30:18)
Thanks. ⁓

ZT (30:21)
Yeah.

Spencer Dupre (30:47)
Hey guys, thanks so much for listening to this episode of the What Now Podcast and we'll see you all next week. Peace.

ZT (30:52)
Peace.